Barista expands its FMCG offerings with the launch of chocolates, cookies and coffee; plans doubling stores in India

Dec 3, 2018

Coffee chain Barista has expanded its fast moving consumer goods (FMCG) offerings with the launch of chocolates, cookies and coffee powders. It is also looking at more than doubling its stores in India to 500 and reaching 10,000 outlets for its FMCG offerings in the next two-three years,

Barista CEO Puneet Gulati said, ‘’as coffee consumption in India is very low compared to developed countries, we see tremendous opportunities in the this sector here…W and are looking at operating 500 outlets and distributing our FMCG offerings through 10,000 outlets in the next 2-3 years.”

Barista, which at present has over 200 Barista Cafes and Barista Express kiosks across India, expects its FMCG offerings to account for up to 12 per cent of its bottom-line (profit) by fiscal 2020 from about 5 per cent at present. The company reported revenues of about Rs 104 crore in the previous year

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