July 17, 2018,
With an investment of Rs 1.7 billion, Britannia Industries has launched its largest Greenfield manufacturing facility in the Guwahati to have a better grip in the northeastern market. The whole idea is to make Assam a gateway to South-Asian and South East Asian markets.
This is the third Britannia plant to be set up in Assam to aid the growing biscuit market in the northeast. The region currently generates revenue of Rs. 6 billion for the Rs. 100 billion company.
The state-of-the-art plant has an annual production capacity of 60,000 tonnes and is spread over 22 acres. Catering to Britannia’s vision of being a total foods company, the unit will soon be adding manufacturing lines of new product categories in the snacking space.
It is also planning to invest in a finished goods distribution centre at an investment of Rs 200 million in the state, which will also cater to the entire northeastern market.
Varun Berry, Britannia Industries Managing Director stated that this launch as it helps augment the focus on total foods company and strengthen the company’s position as a market leader in the packaged foods industry.
To strengthen its global footprint, Britannia had launched its first export-oriented manufacturing facility at Mundra. The food firm is also coming up with a Rs. 10-billion integrated food park in Ranjangaon near Pune, likely to become operational by August. The first line of the plant will start producing cakes, followed by biscuits, croissants and dairy products.