Jubilant drops take in Pepsi as beverage partner and drops Coca-Cola after two decades

Oct 31, 2018

Jubilant FoodWorksis taking on PepsiCo as its beverage partner for Domino’s Pizza ending its two-decade partnership with Pepsi’s arch-rival, Coca-Cola.

The partnership will see PepsiCo’s portfolio of carbonated drinks — including Pepsi, Mountain Dew, 7Up and Mirinda, along with Lipton Ice Tea — available at all Domino’s outlets in the country.

According to Jubilant FoodWorks the move was in line with global realignments, and would bring a fresh perspective and focus to its beverage business within stores. Jubilant runs 1,167 Domino’s stores in India, according to its results for the July-September period.

With this, PepsiCo consolidates its hold in the domestic food service market, being available now in most fast-food outlets, including Pizza Hut, Burger King and Subway, beside Domino’s, says those tracking the market.

Coca-Cola will be associated with mainly one major fast-food brand, McDonald’s, where it will continue to serve beverages. The company’s decision to bring down its engagement with fast-food companies, say experts, also comes as it sets its sights on rejuvenating Costa Coffee in India, following a global acquisition in August. This will give Coca-Cola a retail footprint in the country, allowing the firm to push its products through this channel, since beverage deals with fast-food majors are intended for that.

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