Dec 21, 2018
Keventer that serves yummy milkshakes and ice cream is planning to set up a unit in Assam to manufacture some of its products. The company has 12 units spread across the country. The company’s Rs 150-crore facility at Barasat on the outskirts of Kolkata is operational and has a capacity to process around two lakh litres of milk a day.
The company products include ice cream, UHT (Ultra High Temperature) milk, frozen products. The company has launched UHT Milk in Northeast India is eyeing 25 per cent market share by 2020.
According to Mayank Jalan, Chairman & Managing Director of Keventer, they were diligently exploring the possibility of setting up manufacturing unit in Assam and hopefully by 2019 will l be able to spell out right plans.
Keventers is in talks with the state government as its team is working on the project.
The market has a huge potential to grow as UHT Milk only accounts for 2.3 percent of India’s organized sector whereas in countries like China, it contributes more than 60 percent of the total milk consumption.
The Indian UHT Milk Market is expected to surpass Rs.10, 000 crores by 2023. In terms of volume, UHT Milk market in India is currently at 15, 00,000 LPD (Litres per Day); with 30 percent being consumed in East India. In East alone, the UHT Milk market has grown by over 20 percent y-o-y over the last 5 years.
Looking at the potentiality, Keventers, after pouch milk and ice-cream ventured into UHT Milk business. The company sources milk from 20,000 dairy farmers, who are in a 100 km radius from the Keventer campus at Barasat.