Profiting up by 25% -Britannia

With the help of wide distribution across the country and an extensive demand for the products, India’s best biscuit maker Britannia reported a 25% rise in net profit in the fourth quarter of year.
Its net profit rose to Rs. 264 crore, for the quarter ended March 31, from Rs. 210 crore, a year earlier. Revenue from operations rose 9.5% to Rs 2,537 crore. Margins raised more than 200 basis points to 15.3% according to the reports.

“We have witnessed positive momentum in the market growth over the last few months. Our Double digit growth for the quarter is backed by a double digit volume growth on the back of investment in brands and widening our distribution network through focus on direct reach, rural market and weak states,” managing director Varun Berry said.

The company now has access to 17 lakh direct outlets which has helped in expanding in the rural areas with sharp focus in Uttar Pradesh, Madhya Pradesh, Rajasthan and Gujarat.

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