Dec 13, 2018
Tetra Pak India, is trying to tackle the higher input costs on account of the Rupee volatility, by working on improving its internal efficiencies and achieve higher economies instead of an outright price increase to maintain its operating margins.
The company hasn’t increased the price of its for the six-layered aseptic package in last four years, instead relied more on improving internal efficiencies in production as well as increase its sales. On the other hand, cheaper Chinese imports of aseptic packages are also hurting the company’s operations in India. And imports from China are getting an import duty reduction, Tetrapack is losing competitiveness because of this.
6 per cent GST is levied on the aseptic packaging paper and sources claimed that Chinese aseptic imports enjoy a three per cent duty waiver.
According to Ashutosh Manohar, managing director of South Asia markets at Tetra Pak India, there is tremendous cost led pressure now and in the coming six months at least operating margins will remain under pressure. But the company is working on improving internal efficiencies to combat higher production costs.
Although, the firm sources its raw materials from domestic companies, around 60-70 per cent of its raw material used to make the 6-layer tamper-proof packaging is imported.
On the technological innovation front, the company is evaluating the possibility of bringing in digital printing technology in its Indian operations which it believes can be a disruptor in the packaging industry as it will help curtail costs and offer the company more flexibility in designing and printing.
In case it fructifies finally, it can potentially be the second major investment by the company in India – the last being its Rs. 7 billion plant near Pune which has an installed capacity to roll out 12 billion packs. It is currently testing Dynamic QR Code technology with two of its FMCG consumers in India where the package or product lifecycle can be traced right to the farm origin.
Having presence in more than 160 countries, India, one of the top ten markets for Tetra Pak, contributes around 5-6 per cent of its global sales volume. Every year, it packs 650 million litres of juices and an equal volume of milk spanning across 22 product categories.
Every year, the company has been increasing its sales volume by one billion packs witnessing around 10 per cent growth rate. The total sales from India, which is used primarily by the domestic FMCG companies as well as exported to Indonesia, Vietnam and other countries, stood at 10 billion packs. More than 60 per cent of this sales volume accounts for 200 ml packs.
Around 10 per cent of the production from this factory is shipped to Indonesia, Vietnam and others. South Asia, East Asia and Oceania accounts for 18 per cent of the company’s annual turnover. As on January 1, 2018, its sales stood at Euro 11.5 billion.