In a retrospective glance at the gastronomic backdrop of 2023, various culinary trends took the limelight, bringing a diverse array of flavours and innovations to the dining table. 2023 food trends covered the rise of millets, the K-Food phenomenon, the surge in protein-centric offerings, and much more.
As 2023 ends, millets emerge as the star player in the food scene, capturing the attention and taste buds of the nation. Major food brands and startups alike incorporated ragi, foxtail, barnyard, and kodo millet into an array of products, from dosa mixes to atta to breakfast cereals. The millet mania, fuelled by its health benefits, marked a notable shift in dietary preferences across the country.
However, the culinary journey of 2023 extended beyond millets. Korean Ramyeon, popularly known as K-Food, became a craze, reshaping instant noodle preferences. Brands such as Nongshim Shin Ramyun and Paldo Dakgalbi gained prominence, reflecting consumers’ growing interest in diverse international flavours. Food bloggers contributed to the trend by sharing K-Food recipes on platforms like Instagram.
Protein took centre stage as a category transcending fitness enthusiast, becoming a prominent selling point for products targeting diverse demographics, including children, the elderly, and vegetarians. Amul’s introduction of high-protein buttermilk exemplified this trend, while innovations in proteins expanded beyond traditional sources like milk to include mushrooms, chickpeas, and even seaweed.
Notably, the year witnessed the mainstreaming of energy drinks, with Pepsi’s Sting in PET bottles revolutionizing the category’s accessibility. Affordable pricing at ₹20 contributed to the widespread adoption of energy drinks among various demographics, from children to construction workers. The mass market segment became particularly dynamic with the entry of Tata’s Say Never energy drink brand.
Environmental consciousness influenced packaging innovations, with two notable trends driving change. The first, termed ‘Eatertainment,’ involved enhanced packaging and superior food presentation to cater to the social media trend of photographing meals. The second trend focused on sustainability, with examples like ID Foods serving grated coconut in a coconut shell and showcasing inventive approaches to reduce waste.
As 2023 bid farewell, the culinary landscape showcased a dynamic blend of health-conscious choices, indulgent innovations, a celebration of regional diversity, and openness to global flavours. The evolving palate of Indian consumers’ promises continued excitement and innovation in the culinary realm as we step into 2024.