Category: Beverages

Specialty coffee chain Blue Tokai is planning a major expansion, aiming to more than triple its store network to 800 outlets by FY30 as competition…

View More Blue Tokai Targets 800 Cafes by FY30 as India’s Premium Coffee Market Heats Up

ITC has entered India’s highly competitive carbonated beverages market with the launch of a premium sugar-free cola, marking the company’s latest move to strengthen and…

View More ITC Enters Carbonated Drinks Space with Premium Sugar-Free Cola Push

Michelin-starred chef Vikas Khanna has expanded his presence in the US food and beverage space through a strategic partnership between Bungalow Hospitality Investments and New…

View More Vikas Khanna Backs Kolkata Chai in Strategic US Expansion Move

India’s traditional beverage market is undergoing a gradual transformation as familiar drinks once dominated by roadside vendors and local stalls increasingly move into organised retail…

View More India’s Traditional Drinks Enter New Growth Phase as Packaged Formats Gain Market Momentum

Major beverage manufacturers, including Coca-Cola, PepsiCo, Red Bull and Keurig Dr Pepper, are introducing QR codes on product packaging across the United States, enabling consumers…

View More Coca-Cola, PepsiCo, Red Bull Lead US Beverage Industry Push for Ingredient Transparency Through QR Codes

India’s fast-moving consumer goods (FMCG) companies are increasingly finding their next wave of growth in beverages, with coffee, ready-to-drink (RTD) products, protein beverages and low-sugar…

View More India’s Beverage Boom Gains Momentum as FMCG Giants Bet on Coffee, Protein and Functional Drinks

Liquid I.V. has expanded its hydration portfolio in India with the launch of Liquid I.V. Sugar-Free. Introduced by Hindustan Unilever Limited, the new product marks…

View More Liquid I.V. Launches Sugar-Free Hydration Range in India

PepsiCo India has expanded its presence in the country’s rapidly growing energy drinks market with the launch of Adrenaline Rush, a new premium energy drink…

View More PepsiCo Expands Energy Drinks Portfolio with Launch of Adrenaline Rush in India

PepsiCo India has expanded its energy drink portfolio with the launch of Sting Classic Kick, a new flavour aimed at consumers seeking bold taste experiences…

View More Sting Energy Unveils ‘Classic Kick’ to Broaden Its Flavour Portfolio

ITC Foods has expanded its beverage portfolio with the launch of Sunfeast Breakfast Smoothie, a ready-to-drink offering aimed at consumers seeking convenient and nutritious breakfast…

View More ITC Foods Enters On-the-Go Nutrition Segment with Sunfeast Breakfast Smoothie