India’s café culture is turning purple as ube, the naturally coloured yam strongly associated with Filipino cuisine, begins appearing across beverages and desserts. From lattes…
View More Ube Takes on Matcha as India’s Cafés Chase the Next Big Food Trend
Prolonged dry conditions and a severe rainfall deficit are putting increasing pressure on the tea industry in Tamil Nadu’s Nilgiris district, reducing green leaf availability,…
View More Nilgiris Tea Production Hit by Severe Drought as Green Leaf Supply Plunges
A Thai beverage with a Japanese name is quietly reshaping how young Indian consumers think about soft drinks — one chewy sip at a time.…
View More How Mogu Mogu Turned a Chewy Thai Drink into Gen Z India’s Favourite Sip
The home-grown beverage brand has turned a delayed Independence Day media takeover into a marketing statement around Indian identity and the changing soft-drink market. New…
View More Lahori Zeera Puts ‘Desi Thanda’ Up Against MNC Cola Brands in New Campaign
Sri Lankan tea major Dilmah is stepping up its India strategy with a premium, locally sourced portfolio, luxury hospitality partnerships and plans for a manufacturing…
View More Sri Lankan tea major Dilmah Bets $15 Million on India With Premium Tea, Luxury Lounges and Export Push
Barista Coffee has partnered with ITC-owned YogaBar to introduce protein-infused coffee and beverages across its café network, as the company looks to tap growing consumer…
View More Barista and YogaBar Bring Protein Coffee to India’s Café Culture
7Up is giving its nearly century-old brand a major makeover, introducing a new lime-forward recipe as it looks to sharpen its competitive position against Coca-Cola’s…
View More 7Up Gets Major Makeover with Lime-Forward Recipe to Take on Sprite
Global beverage companies are accelerating investments in functional ingredients as rising consumer demand for health and wellness transforms one of the industry’s fastest-growing categories. Established…
View More Beverage Giants Double Down on Functional Drinks as Wellness Demand Reshapes the Market
New Delhi — PepsiCo India has begun manufacturing new cans and bottles of its beverage brand Sting without the word “energy” on the label, moving…
View More PepsiCo Drops “Energy” Label from Sting as Rivals Push Back on FSSAI Deadline
Coca-Cola India is preparing to introduce its global Coke Zero Sugar Zero Caffeine brand in the country, marking its entry into the emerging zero-caffeine cola…
View More Coca-Cola Targets India’s Next Beverage Battle with Zero-Caffeine Coke