India’s growing appetite for matcha, the finely ground Japanese green tea, is creating fresh opportunities for beverage companies as changing consumer preferences, social media influence…
View More India’s Matcha Market Set to Double as Green Tea Gains Popularity
Archian Foods, the company behind the popular Lahori Zeera soft drink, is changing how it runs its business. It is moving to an asset-light model,…
View More Lahori Zeera Maker Archian Foods Goes Asset-Light, Hunts for a Second Hit Drink
An industrial facility in Andhra Pradesh is emerging as a significant player in the global tea supply chain, producing three million flavoured tea bags every…
View More Andhra Pradesh Factory Produces 3 million Tea Bags a Day for Walmart, Aldi and Carrefour
Coca-Cola is expanding its presence in the growing better-for-you soda segment by adding prebiotic fibre to three of its major soda brands, as consumers increasingly…
View More Coca-Cola Expands into Prebiotic Soda Market with New Functional Range
Russian mineral water producer Akva-Kristall is expanding its export business to India, with its ICE MOUNTAIN natural mineral water positioned for the Indian market. Based…
View More Russian Mineral Water Producer Akva-Kristall Targets Indian Market
Kinza eyes Malaysia and Indonesia with local flavours, pricing, distribution and manufacturing plans Saudi Arabian soft drinks company Kinza is entering the Southeast Asian market,…
View More Saudi soft drink brand Kinza targets ASEAN with country-specific strategy
India’s café culture is turning purple as ube, the naturally coloured yam strongly associated with Filipino cuisine, begins appearing across beverages and desserts. From lattes…
View More Ube Takes on Matcha as India’s Cafés Chase the Next Big Food Trend
Prolonged dry conditions and a severe rainfall deficit are putting increasing pressure on the tea industry in Tamil Nadu’s Nilgiris district, reducing green leaf availability,…
View More Nilgiris Tea Production Hit by Severe Drought as Green Leaf Supply Plunges
A Thai beverage with a Japanese name is quietly reshaping how young Indian consumers think about soft drinks — one chewy sip at a time.…
View More How Mogu Mogu Turned a Chewy Thai Drink into Gen Z India’s Favourite Sip
The home-grown beverage brand has turned a delayed Independence Day media takeover into a marketing statement around Indian identity and the changing soft-drink market. New…
View More Lahori Zeera Puts ‘Desi Thanda’ Up Against MNC Cola Brands in New Campaign