PepsiCo India has expanded its presence in the country’s rapidly growing energy drinks market with the launch of Adrenaline Rush, a new premium energy drink…
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Category: Beverages
Sting Energy Unveils ‘Classic Kick’ to Broaden Its Flavour Portfolio
PepsiCo India has expanded its energy drink portfolio with the launch of Sting Classic Kick, a new flavour aimed at consumers seeking bold taste experiences…
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ITC Foods Enters On-the-Go Nutrition Segment with Sunfeast Breakfast Smoothie
ITC Foods has expanded its beverage portfolio with the launch of Sunfeast Breakfast Smoothie, a ready-to-drink offering aimed at consumers seeking convenient and nutritious breakfast…
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From Cola Wars to Culture Wars: India’s Summer Beverage Market Gets a Gen Z Makeover
India’s summer beverage market is undergoing a major transformation as consumers move beyond traditional soft drinks and increasingly choose beverages based on lifestyle, health preferences,…
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Cola War Between Campa, Coke and Pepsi Sparks Refrigerator Boom in India
The intensifying competition between Reliance Consumer Products’ Campa Cola, The Coca-Cola Company and PepsiCo is creating an unexpected beneficiary in India’s beverage market — commercial…
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Sonic Freezes the Competition with 4 New Summer Refreshers
As competition heats up in the fast-food beverage space, Sonic Drive-In is rolling out a refreshing new lineup aimed at challenging rivals like Taco Bell…
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CLEAR Premium Water Launches New Campaign with Hrithik Roshan, Highlights Fight Against Duplicate Bottled Water
CLEAR Premium Water has unveiled a new brand campaign titled “Pani Ho To Clear”, featuring actor and brand ambassador Hrithik Roshan, as the company sharpens…
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From Soft Drink to Status Symbol: India’s “Diet Coke Disco” Craze Pops Off Amid Shortage
What began as a supply headache has now fizzed into one of India’s quirkiest social trends: Diet Coke-themed parties are suddenly the hottest invite in…
View More From Soft Drink to Status Symbol: India’s “Diet Coke Disco” Craze Pops Off Amid Shortage
PepsiCo Eyes Near-Total Shift to Zero-Sugar Drinks, Steps Up Digital Play for India Growth
PepsiCo is accelerating its pivot towards healthier beverage options in India, with plans to transition almost its entire drinks portfolio to zero-sugar or low-calorie variants,…
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Mirinda Unveils ‘Smile Please’ Platform with Global Brand Refresh to Deepen Youth Connect
Orange-flavoured soft drink brand Mirinda has launched a new global brand platform, ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening its appeal among…
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