360 ONE Asset, a wholly-owned subsidiary of 360 ONE WAM, has announced the completion of its investment in the bridge funding round of Wow! Momo Foods Pvt. Ltd. This marks the first investment from 360 ONE Asset’s newly launched dedicated consumer strategy, underscoring its commitment to backing high-potential, category-defining consumer brands in India.
The fresh infusion of funds is set to power Wow! Momo’s next phase of expansion, strengthening its retail footprint across its multi-format verticals – Wow! Momo, Wow! China, Wow! Chicken, and the recently launched Wow! Kulfi. The company also intends to use the capital to bolster its FMCG play through the scaling of packaged momos and its Cuppa noodles portfolio, alongside investments in innovation and talent development. Currently, Wow! Momo operates more than 730 stores across 84 cities and towns in India, with a strong growth trajectory of adding over 20 new stores every month in the ongoing fiscal year.
Tarun Sharma, senior fund manager and strategy head – healthcare & consumer at 360 ONE Asset, said that the investment aligns with their vision to support disruptive brands with strong consumer resonance. “Wow! Momo is a remarkable homegrown brand that has rapidly become the country’s largest chain specialising in momos. It stands tall in India’s QSR space with a proven omnichannel model, best-in-class unit economics, and strong pan-India traction. Sagar Daryani and his exceptional team have built a scalable platform deeply rooted in India’s evolving food culture. With rising eating-out frequency and accelerating digital ordering among the next generation of consumers, we are excited about Wow! Momo’s next phase of growth. This investment from our latest consumer fund, dedicated to backing category leaders, reflects our strong confidence in their vision and execution,” he said.
Expressing enthusiasm for the partnership, Sagar Daryani, co-founder and CEO of Wow! Momo Foods, said, “We are pleased and more than Wow! to welcome 360 ONE Asset as part of our bridge round that we had closed earlier this year in March. Their trust and belief in our vision further strengthen our journey of building India’s most loved Swadeshi food brand. We look forward to working closely with them as we continue to scale across formats and categories in the QSR and FMCG space.”
With this funding, Wow! Momo aims to further consolidate its position as India’s largest momo-centric QSR chain while diversifying its presence across adjacent food categories. The move also reflects a broader trend of institutional investors showing increasing confidence in India’s homegrown QSR players, who are tapping into the country’s evolving consumption patterns driven by younger demographics, urbanization, and the surge in digital-first food ordering.
360 ONE Asset, a wholly-owned subsidiary of 360 ONE WAM, has announced the completion of its investment in the bridge funding round of Wow! Momo Foods Pvt. Ltd. This marks the first investment from 360 ONE Asset’s newly launched dedicated consumer strategy, underscoring its commitment to backing high-potential, category-defining consumer brands in India.
The fresh infusion of funds is set to power Wow! Momo’s next phase of expansion, strengthening its retail footprint across its multi-format verticals – Wow! Momo, Wow! China, Wow! Chicken, and the recently launched Wow! Kulfi. The company also intends to use the capital to bolster its FMCG play through the scaling of packaged momos and its Cuppa noodles portfolio, alongside investments in innovation and talent development. Currently, Wow! Momo operates more than 730 stores across 84 cities and towns in India, with a strong growth trajectory of adding over 20 new stores every month in the ongoing fiscal year.
Tarun Sharma, senior fund manager and strategy head – healthcare & consumer at 360 ONE Asset, said that the investment aligns with their vision to support disruptive brands with strong consumer resonance. “Wow! Momo is a remarkable homegrown brand that has rapidly become the country’s largest chain specialising in momos. It stands tall in India’s QSR space with a proven omnichannel model, best-in-class unit economics, and strong pan-India traction. Sagar Daryani and his exceptional team have built a scalable platform deeply rooted in India’s evolving food culture. With rising eating-out frequency and accelerating digital ordering among the next generation of consumers, we are excited about Wow! Momo’s next phase of growth. This investment from our latest consumer fund, dedicated to backing category leaders, reflects our strong confidence in their vision and execution,” he said.
Expressing enthusiasm for the partnership, Sagar Daryani, co-founder and CEO of Wow! Momo Foods, said, “We are pleased and more than Wow! to welcome 360 ONE Asset as part of our bridge round that we had closed earlier this year in March. Their trust and belief in our vision further strengthen our journey of building India’s most loved Swadeshi food brand. We look forward to working closely with them as we continue to scale across formats and categories in the QSR and FMCG space.”
With this funding, Wow! Momo aims to further consolidate its position as India’s largest momo-centric QSR chain while diversifying its presence across adjacent food categories. The move also reflects a broader trend of institutional investors showing increasing confidence in India’s homegrown QSR players, who are tapping into the country’s evolving consumption patterns driven by younger demographics, urbanization, and the surge in digital-first food ordering.