Nov 9, 2020
7th Heaven has emerged as India’s largest bakery chain with a store count that has crossed the threshold of 200. It took 8 odd years and endless sprints of hard work merged with dedication, for 7th Heaven to spread across 75 cities in 21 states of the country.
7th Heaven is a family business; and with love and a lot of hard work, the family together erected a bakery venture that continues to expand and thrive. And now, with the launch of their first international store in Dubai, the journey has begun internationally!
The journey hasn’t been easy and wasn’t a piece of cake. The bakery brings to its varied customer base, cakes fine-tuned to fit their preferences, and done in just 7 minutes. 7th Heaven’s loyal legion of fans would testify to the staggering difference in quality, this innovation makes. From elaborate 3D designer cakes to macaron and mug cakes, every outlet of the country-wide dessert chain has a huge range of cakes and desserts for satiating your sweet tooth cravings. What’s more, is that some of the stores are cafes that offer a delicious range of beverages and food in continental and oriental cuisine.
The concept of Live Kitchen among many others, is one of 7th Heaven’s biggest unique selling points. As anybody who’s has been disappointed at receiving stale bakery products in exchange for valuable money would assert, trust in dessert stores is hard to come by.
7th Heaven lets the customer witness the entire process, as chefs whip up their demands in a Live kitchen. Another USP is the staggering variety of products that dissuades the customer from stepping foot in another bakery to get certain demands met.
With these avant-garde features in place, 7th Heaven was destined to become a bakery-name people swear by. All that was left was to spread the word. They did so with the help of both traditional marketing techniques, such as dropping in leaflets and offering free tasting samples, innovative schemes coupled with reaching wider audiences through digital marketing techniques like printing out newspaper ads, radio and online endorsements, and the usage of media vehicles.
Continuous additions to an already extensive inventory of products, cutting-edge technological infrastructure, professional management, frontline logistics, transparency in business, and original promotion strategies that strike a chord with both potential and existing customers are some of the things that set 7th Heaven apart from worthy competitors. Add to the mix reasonable prices, delivery of customized cakes on that very day, and expertly trained chefs churning out only the most supreme quality desserts, and you’ve got yourself a recipe for triumph.
So, to sum up, 200 plus stores across 75 cities in 21 states of India, these are the numbers that underlie 7th Heaven’s acquisition of the title of India’s largest bakery chain.