93 Degrees Coffee Roasters, a speciality coffee company, has opened two new shop-in-shop locations on the Delhi-Mumbai Motorway in partnership with international snack powerhouse Bikanervala. These two strategically positioned stores, with this fusion idea, seek to provide their clients with the best gourmet coffee from 93 Degrees Coffee Roasters combined with traditional Indian flavours from Bikanervala.
Mishthi Aggarwal, CEO of 93 Degrees Coffee Roasters, expressed her excitement about the opening of these two new locations, saying, “This collaboration between 93 Degrees Coffee Roasters and Bikanervala offers a unique ambiance where patrons can enjoy high-quality specialty coffee alongside authentic Indian sweets and snacks.” Furthermore, the outlet’s placement on a highway makes it an ideal rest stop for travellers, offering a refreshing break with a broad menu.”
The new locations serve a diverse selection of coffee alternatives to suit a variety of tastes and preferences. Customers may enjoy classic beverages such as espresso, cold brew, cafe latte, and traditional cappuccino. For those who like a more luxurious treat, there is a variety of Frappe flavours. Coffee connoisseurs may also enjoy manually brewed options such as the Aeropress and Pour-Over, offering a unique coffee experience for everyone.
The size of 93 Degrees Coffee Roasters’ storefronts is designed to provide for a comfortable seating area for customers, creating an engaging environment for both fast stops and extended breaks. Meanwhile, this shop-in-shop concept will enable 93 Degrees Coffee Roasters and Bikanervala to complement one another’s capabilities. 93 Degrees Coffee Roasters’ partnership with Bikanervala will provide the brand with access to an established client base and significant traffic, particularly among those who are already lovers of Bikanervala’s products.
Shyam Sunder Aggarwal, Managing Director of Bikanervala Foods Pvt Ltd, stated during the inauguration, “We are excited to welcome 93 Degrees Coffee Roasters.” For Bikanervala, integrating with 93 Degrees Coffee Roaster’s speciality coffee selections will broaden our product offering, attracting coffee connoisseurs and delivering a more holistic culinary experience. This approach optimises space and lowers operational expenses. Our location is one of our biggest selling points, and I am confident that this partnership will help both businesses reach a larger client base.
The excellent placement on the vital corridor connecting two large metropolitan centres may be a huge lure for both companies. This high-visibility, high-traffic corridor draws a varied range of travellers, providing a handy stop for commuters, tourists, and haulers. By locating on this major motorway, 93 Degrees Coffee Roasters and Bikanervala can capitalise on the constant flow of prospective consumers, assuring consistent footfall and increasing brand exposure, all while providing delicious refreshments and a comfortable rest stop for travellers.
This expansion by 93 Degrees Coffee Roasters demonstrates their dedication to quality and customer happiness. The creative cooperation with Bikanervala is a step towards establishing a one-of-a-kind dining and coffee experience that combines current coffee culture with traditional Indian flavours. 93 Degrees Coffee Roasters, which has long been known for its high quality, will continue to conduct frequent quality checks and audits, as well as use technology to monitor the brewing process and assure consistency.