May 4, 2020
Having limited edition, Cadbury chocolate bars have replaced Dairy Milk logo with ‘Thank You’, addressing this wonderful note to the unsung heroes who are fighting corona on face front. The proceeds of the sale will go towards health insurance policies of daily wagers.If you are buying Cadbury chocolate bar near your vicinity don’t be surprise to find your favorite logo of milk glasses missing because it is placed with a “Thank You” note wishing the courage shown by the community workers fight corona on face front keeping rest of the citizens safe.
Mondelez India, maker of Cadbury products, has launched a limited-edition of Cadbury Dairy Milk bars by replacing the brand logo with ‘Thank You’ in recognition of the “generous spirit” of the country’s spirit of the “unsung heroes” who are fighting the coronavirus pandemic.
In the history of the product, this is the first time that Cadbury Dairy Milk has changed its logo since the product hit the shelves over 70 years ago.
“These bespoke chocolate bars will spread the spirit of gratitude across the country to each and everyone who are tirelessly and generously continuing to work, to support us all during this unprecedented time,” Mondelez India announced.
The company promises to give a part of the proceeds from the sale of this limited-edition bars towards health insurance policies of daily wage earners. The proceeds will be done via partnership with Nirmana, an NGO working with the unorganized sector.
Thank you bars in eight languages
These Cadbury Dairy Milk ‘Thank You’ bars have been launched in eight different languages viz… English, Hindi, Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam and are priced at Rs. 40 for 50 gram and is available across all retail stores.
Anil Viswanathan, director, Marketing (Chocolates Div), Mondelez India, said, “…we understand the special role Cadbury Daily Milk plays in the lives of our consumers…This launch serves as a small tribute for their enormous efforts and only begins to express our collective thanks to these unsung heroes.”