June 15, 2020
The cafe chain has introduced a novel web-based platform, CCDOnline.in for all its orders and deliveries.
India’s biggest café chain, Café Coffee Day (CCD), has revived 60% of its cafes across the country and has launched a tech-advanced contactless activity to engage with its consumers.
As the name suggest, the newly-launched CCDOnline.in is an ordering platform that will employ data intelligence to cater to the requirement of the customers and optimize a unique sense of delight. As of now, with the help of this platform, customers can place orders for dine-in and takeaways. In due couse of time, they will be able to place home delivery orders as well and for it the menu is available online. Provision of special offers have also been included on the platform. Customers can scan a QR code to or enter a unique table code to access this menu and place their orders.
Speaking of the latest technology in operations, Vinay A. Bhopatkar, CEO, Cafe Coffee Day, said, “The new normal in functioning will have to be backed by technology that is safe and contactless for customers. We created a platform that can be intelligent, advanced, personalized, and most importantly, be safe. At CCD, we believe that people should continue to have a great time at our cafes and that’s where CCDOnline.in will play a vital role in making this entire journey fun and convenient for our customers.”Considering the re-opening plans, he added, “We are restarting our store operations in a phased manner with the highest standard of hygiene, safety and social distancing measures. We are strictly following the policies as per government guidelines to reassure our customers. In addition, we have also trained our staff members and partners to follow safety instructions such as regular use of sanitizers, gloves and masks by the staff at the cafes and even at the backend. We are optimistic that with new standards in place backed by contactless and technologically-advanced ordering method, we will see more people returning to CCD”.
Added to other services, CCD has also started subscription-based offers for their two most popular categories of coffees viz cappuccinos and frappes. The subscribers will get access to custom-made offers and can also leverage on a personalized menu, in the forthcoming time.
As part of their initiative to promote contactless experience, CCD is urging customers to choose for ‘Contactless orders and payments’ at the cafes through their mobile app.