· As many as 17 different gift hampers are on offer this festive season
· Bikano’s exclusive and specialized gift packs have an offering for every palate – from sweet to the salty to the spicy to the piquant
· Sweets, namkeens, bhujias, dry fruits and baked cookies are some of those items
· Prepared under fail-proof and most stringent quality conditions
· On the sale of every one pack, ₹1 to go to PM CARES Fund
New Delhi, October 21, 2020: With the festive season kicking in, leading FMCG brand Bikano has announced a plethora of attractive gift packs for its consumers. The 17 different gift packages, which are carefully curated keeping in mind all the tastes and choices contain all the premium products of the brand including sweets, namkeens, bhujias, dry fruits, and plenty of others exclusively for this season.
Keeping in mind the popularity of Diwali, the festival of lights, among Indians across the world, the gifting options are a way of sharing the bond of good health with loved ones.
“During festivities more and more people would want to come out and visit their relatives and loved ones, colleagues, business partners, and even acquaintances and celebrate these festivals with one another. Naturally, sharing gifts and goodies in this all-around joyous and cheerful atmosphere would be inevitable. With our large number of 17 assorted offerings, we wanted to be a part of that collective celebration and not miss all the fun,” said Manish Aggarwal, Director, Bikano Group.
In a quality-driven conscious consumer environment, the post lockdown trend has seen consumers moving to packaged snacks as these are more hygienic and safer. “Quality has always been a non-negotiable proposition for Bikano. We fully understand people’s concerns about health and hygiene particularly post-Covid-19. As such, our manufacturing and processing plants have maintained a hundred percent fail-proof production processes with our workers observing most stringent manufacturing, processing, and packaging practices” Aggarwal further elaborated.
Bikano has pulled out all the stops in making this festive season a ‘deliciously memorable’ one for everyone. For those with a sweet tooth, Meetha Bandhan is a gift basket of mouthwatering gulab jamuns and rasgollas. And for those who have a thing for the spicy and the salty, there is Anupam comprising Chatax Masala, Abhinandan containing Chatax Achari and Tarang packed with chana pataka, paneer bhujia, and aloo bhujia. For the more adventurous who like to mix their sweet with piquant and spicy flavours, Meetha chatpata is a delightful mix of Crunchy Munchy with rasgollas. For the health-conscious, the exclusive hamper called Dry Fruit Delight contains a variety of top quality dry fruits, whereas the Utsav hamper includes few diet mixtures. And for those with a discerning palate for baked snacks, there is Baked Delight Rejoice containing Jeera Cookies, Kaju Pista Cookies, Marble Cookies, and Choco Chip Cookies. There is even a separate hamper exclusively for kids.
“With such a wide & exclusive range of Gift packs for this huge festive season, the brand Bikano is set to tingle the emotional chord of our existing consumers and shall definitely attract a lot of new ones as well. Diwali gift hampers are a way for us to reinforce our brand connect among sweet and savoury lovers in the country and beyond,” said Dawinder Pal, Head of Marketing at Bikano.
Importantly, being a socially-responsible brand, the company has decided to contribute ₹ 1 to PM CARES Fund for every gift hamper sold this season.
About Bikano
Established back in 1950, Bikano is one of the foremost packaged snack brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk has turned into a massive sweet and savouries brand. Today, it has a presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa, and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions.
Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, and Rai. Deploying technology to the fullest, Bikano products are packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as a HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.
With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.