Nov 2, 2020
Yuvraj Singh, one of the best Indian cricketers has turned into an entrepreneur and he has invested in a food stack nutrition brand called “Wellversed”. The pre-series investment from Singh’s YWC Ventures values the two-and-a-half-year-old startup at Rs.100 crore. Also investing, Singh will be the brand ambassador of the startup for 3 years and will be closely working with the founding team to scale the business.
The funding will help “Wellversed” scale expansion into newer markets, upgrade technology and strengthen the company’s supply chain and research and development.
The company has already gained a strong presence in metropolitan and tier-1 cities and aims at expanding across tier-2 cities as well as entering new international markets in the future.
Yuvraj understood the importance of maintaining a good nutrition regime for our overall health and wellness while battling with cancer. “Wellversed” is redefining the way nutrition and food products are crafted.
“Wellversed” has products that span across 8 nutrition regimes with its health food brand Ketofy. The company fulfills 50,000 product units per month and has witnessed a robust growth of over 250% in the last year.The brand has facilitated more than 12,000 health transformation plans for weight loss, skin health, hair care and sexual health, over 40% of the company’s revenue is direct-to-consumer through their own website. “Wellversed” products are available across 25 online channels including their own website, Amazon, LBB, Big Basket, 1MG, Healthkart, Qtrove, Milk Basket, and more.