Family values
The family has a firm emphasis on quality, transparency, and sustainability. These three are definitely the core pillars of why the business has survived 4 generations and continues to grow in spite of changes in business models over the generations. The quality is why our customers come to us and hence the firm emphasis on it. The transparency is why the customer, vendors, employees keep working with us. The sustainability ensures that we create an eco-system that thrives and not just a profiteering venture. This creates a win-win situation for consumers, suppliers, workers, and owners and most importantly the nature that we operate in.
The roles of family members
The multi-generational family business cannot survive without proper role clarity for all the stake holders. This ensures there is a clear definition of what every person in the organization is supposed to do and not do. This translates into great security for every concerned person and also a good complimentary workplace where everyone’s role adds up to the organization’s strength.
The Changing Perception of the Young Generation
The youth is the target consumer every business should be focusing on as they are the ones whose lifetime value is to be converted into a business model that sustains a long curve. That way it is important to create products, packaging, and trends and the brand appeal that is oriented towards the youth.
They don’t simply come for the product now, they come for the experience, that too not just the physical experience but also the brand value experience that highlights relevant causes and cases and values.
The Role of Modern Technologies & Automation
Automation is no more a luxury, it is a necessity for the food industry. Not only does it improves food safety and hygiene, but it also reduces the dependency on labour and their skill and the variation that human error brings. That way, Chitale Group has always been at the forefront in adopting and implementing automation not just in processes but also in handling, supply chain, and logistics.
Lockdown Consequences
The socialist mindset of India’s political and bureaucratic channels have always made it difficult for businesses to thrive and the reactive and sudden lockdowns have created an economic damage much severe and graver than what is visible on the surface.
Technology is the massive separator that has helped the Chitale group continue growing amidst the lockdowns. Retail has evolved and now no more restricted only to the physical stores and medium and every organization should invest in technology to make their products available across multiple sales channels so that pandemics and the consequent damage due to such shutdowns can be minimized.
Growth this Diwali and the sale of gift hampers
Due to the lockdowns and social distancing restrictions, socialization will be a lot less this year amidst the consumers and their families.
Due to this, they need more variety and lesser quantities in combo packs, that is what we have focused on providing for our corporate consumers and gifting clientele.
This includes a wide variety of combos comprising of namkeens, savouries, sweets, snacks.