Dec 15, 2020
Marico has started a consumer communication exercise encouraging consumers to “receive their own” Saffola honey certificate for every bottle they buy and this will an assurance that the brand “goes through 60+ quality checks”.
Saffola Honey is manufactured at a USFDA registered plant and compliant with parameters mandated by FSSAI.
Marico chief operating officer Sanjay Mishra said that all the batch of Saffola honey is independently tested using NMR (nuclear magnetic resonance) technology. The company launched honey in June this year, amid the pandemic which fuelled category sales to high double digits.
The packaged honey category has been in the middle of a storm in recent weeks, Centre for Science and Environment (CSE) said in a report that the honey sold by ten brands including Dabur, Patanjali, Zandu, Hitkari and Apis Himalaya are adulterated with sugar syrup. The companies have denied CSE’s findings, saying that their brands conform to standards set by the food regulator. The CSE report cleared Saffola, Marked Sohna, and Nature’s Nectar.
The foods regulator has said it is closely examining the findings submitted by CSE and considering evolving guidelines for the category.