Jan 27, 2021
Mother Dairy is now expanding its arms into packaged sweets portfolio and is aiming Rs. 100 crore revenue in next 2-3 years
Mother Dairy recently declared its expansion in the sweets portfolio and is targeting Rs. 100 crore sales from this enterprise. A wholly-owned subsidiary of the National Dairy Development Board (NDDB), Mother Dairy Fruit & Vegetable Pvt Ltd has launched two new variants — Mathura Peda and Mewa Atta Laddoo as its sweets range.
“The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of the country’s diverse products and an innovative approach to provide a market for this product has the potential to benefit both the farmer and the consumer,” NDDB Chairman Varsha Joshi said.
“The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood”, she added.
“With the addition of new products, our packaged sweets portfolio will now comprise of 7 traditional sweets, whereas the frozen vegetable portfolio will now offer 6 convenient options. We will continue innovating such products that add value to the lives of both farmers and consumers,” Mother Dairy Deputy MD Omveer Singh said.
Mother Dairy has other products on its tray selling five packaged sweets viz… Milk Cake, Rasgulla, Frozen Rasmalai, Orange Mawa Barfi, and Gulab Jamun. Mother Dairy forayed into the bread segment in July and also declared its target to Rs. 25,000 crore in the next five years. Its turnover stood at around Rs. 10,500 crore in 2020 FY.
With 1,500 milk booths, Mother Dairy sells over 30 lakh liters of milk per day in Delhi-NCR. It sells fresh fruits and vegetables through around 400 Safal outlets. Frozen vegetables, pulses, and honey are sold under the “Safal” brand. The company manufactures and markets edible oils under the “Dhara” brand. The company has also launched three packaged food products i.e. Haldi paste cubes, fresh-cut frozen okra (Ladyfingers) and frozen drumsticks under its ‘Safal’ brand on the occasion of Makar Sankranti.