Feb 8, 2021
ETG Agro India, leading enterprise ETC Agro Processing India Pvt. Ltd is one of the largest processors and marketers in the global pulse processing industry. It has recently commissioned the state-of-the-art Nuts – Almonds processing plant with over 100 strong women workforce at Kheda, Gujarat.
Originally a pulses processor, ETG Agro India’s move to add this new product line and open a new revenue stream comes on the heels of rising demand for nuts in the Indian market. ETG India is all set to expand its scope with the addition of new business streams. Almonds cracking lines is just the beginning.
The processing unit is focused on deshelling and processing almonds and is among the biggest almonds processing plants in India. The plant’s processing capacity is over 10,000 MT raw almonds per annum. The sorting line is fully operated by skilled women workers who are deployed to provide hand-picked, assorted, superior quality almonds.
Nuts will be marketed under the brand – ETG AGRO NATURZ – PRO NUTS in both bulk and consumer pack formats with almonds and then expand to walnuts, pistachios, and cashews.
Consumers across demographics and age groups are exercising increasing health consciousness – including mental health – while making choices for bites at home. Preference for vegetarian protein is making way into the Indian kitchen. The Covid-19 pandemic and consequent lockdowns have brought a lot of people to home cooking, baking, and experimenting with easily accessible staples, processed foods, and even discretionary snacks & munchies such as Nuts.
These behavioral trends are manifesting in the rising consumption of Nuts, especially Almonds. However, there is a huge gap in the supply of unadulterated, clean, and hygienic nuts. And institutional buyers and domestic traders are longing for a reliable global partner who has a reputation established in the Indian market, and this is where ETG comes in.
ETG PRO Nuts plant aims to deliver pure and hygienic nuts to the consumer while being a solid partner to India’s nuts traders and institutional buyers,” said Parag Gadre, CEO – ETG Agro India.
Gadre further added that “ETG India’s intervention and entry into Nuts business portfolio is a part of larger long – term strategic business plan to diversify into growing foods, commodities, value-added processed staples, plant-based protein applications and ingredients which are developing higher resonance amongst consumers. In the near future, the plant also aims to produce nuts ingredients meant for sweets, biscuits, ice-creams, and other user industries.
ETG Agro India has put special emphasis on generating employment for local women and accordingly, has employed a workforce of over 100 local women after imparting requisite skill sets to operate the sorting line of the plant. In the next two years, it aims to provide direct employment to 300+ women from the local community.
ETG Agro India will be sourcing nuts- such as walnuts/ cashews from domestic growers, and almonds from global origins such as the USA and Australia. The company has established a partnership with key suppliers. For the year 2021-22, the company is estimating the sales of over 8000 MT.
Almonds are now more in demand, not only as an additive but also as a quick fix snacking substitute – than many other nut varieties and the key markets are North and West India, but almonds are also making rapid inroads in the East and South markets. Both online and physical distribution networks will be leveraged for the end consumer reach. The company has already started supplying to online retailers along with some key brick and mortar format chains. It is focusing on major wholesalers in different cities who are placing the product within general trade.