Feb 17, 2021
Kikkoman, Japanese naturally brewed soy sauce maker has entered Indian food marker with the launch of its wholly-owned subsidiary, Kikkoman India Private Limited. It plans to become a market leader in the soy sauce and Asian sauces category in India, with this launch.
Kikkoman’s soy sauce has been sold in more than 100 countries for several decades and produces its soy sauce through a fermentation process that lasts for several months. This fermentation process yields a rich yet mellow flavour and is claimed to provide an appetizing aroma and a bright reddish-brown colour. The company’s soy sauce is brewed using the Honjozo method, which uses four ingredients, notably water, soybeans, wheat and salt.
In India, Kikkoman has introduced its naturally brewed Honjozo soy sauce and claims that it is an all-purpose seasoning that can be used for Asian, Western, Japanese, and Indian cuisines.
“India is one of the biggest emerging markets for global businesses and a key driver of growth in Asia and the launch of Kikkoman India will ensure seamless distribution of Kikkoman products exclusively created for India, bringing consumers the opportunity to experience a variety of foods, seasoned with true and authentic Kikkoman Soy Sauce, explained Kikkoman India director Harry Hakuei Kosato.
It is the first time that the Kikkoman Corporation has complete and direct control of all aspects of the business in India, where the emphasis shall be on marketing and sales. Later on, it plans to shift production to India when the timing is right
Globally, Kikkoman has been the preferred brand for soy sauce because of its pure, natural and high-quality product.
Kikkoman India will import all Kikkoman products and manage marketing, sales, and distribution in the country.
Carrying a history of more than 350 years in Japan, the present Kikkoman corporate firm was established through a merger of eight families in 1917.