Feb 19, 2021
With a definitive shift towards the consumption of healthier food and beverages in India, Haldiram’s is entering the healthy food sector with its association with Africa’s Futurelife to bring its nutritional food product range to India.
The two companies announced the launch of a range of four products — Smart Foods, Smart Oats and Ancient Grains, Crunchy Granola and High Protein– in India.
Futurelife has emerged as the partner-of-choice for Haldiram’s in India because of its varied portfolio that blends high quality, nutritious and tasty food products and is highly acclaimed by consumers globally.
According to Dr. A. K. Tyagi, Executive Director, Haldiram’s, Haldiram is not only seeing an increasing consumer preference in India for healthy foods but also a growing inclination to try new, non-traditional food products. And the company is eagerly looking forward to retailing their products across our retail stores across North India.
In the first phase of the launch, the products will be available across north Indian states including Delhi-NCR, Haryana, Punjab, Uttar Pradesh and Himachal Pradesh. These products will be available at Haldiram’s retail outlets and online on Amazon, Big Bazaar, Flipkart, Milk Basket, Big Basket and Grofers.
Mark Bunn, Managing Director of Futurelife said the company has partnered with Haldiram’s and will tap into their retail network across North India.
He added that due to the pandemic, all over the world there is an increasing preference for health foods as consumers focus more on their health and nutritional requirements.