March 17th, 2021: Leading FMCG brand Bonn Group of Industries has always surprised its consumers with its exciting range of offerings. The FMCG major has now unveiled Bonn Oregano American-style burger bun for the progressive lifestyle-conscious consumers, who are demanding more options in the on-the-go food category. These buns will be available in stores across Haryana, Punjab, Himachal Pradesh, Delhi, and NCR.
Bonn’s Burger buns, known for their rich taste, are quite popular among all the age groups especially youngsters. India is considered a potentially huge market because nearly 50 percent of its population is under the age bracket. Bonn Oregano burger buns are loaded with a bouquet of health benefits as oregano is rich in antioxidants, helps to fight bad bacteria, possessing anti-cancer properties, and also reduces chances of contracting a viral infection. These burger buns are equally fresh and sumptuous as other buns in this category.
“Bonn believes in persistent innovation and being the leaders in the category, it is the prime responsibility of the brand to keep striving for innovations and offer healthy and lifestyle products to their consumers. Today, the consumer also needs something different and exclusive. The launch of oregano burger buns to our product portfolio is one more step in this direction. The rise in supermarket in-store bakery is projected to attract a significant number of consumers, further contributing toward accelerated market growth. We have observed a significant increase in the healthy burger options in the in-store bakery. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run,” said Amrinder Singh, Director, Bonn Group of Industries.
Since consumers have become health conscious, they need nutritious foods to keep the lifestyle like diabetes, hypertension, obesity, vitamin/iron deficiencies at bay, therefore Healthy is the solution to these problems.
Unlike bread and other bakery products, burger buns in India are popular in urban demographics and gaining momentum in rural set up as well. Changing lifestyle, growth in organized retail, and increasing consumption of processed and packaged food are the main drivers of this emerging trend of food products.
About Bonn Group
BONN is a quality-driven FMCG Company which was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread& Bakery in many cities in North India where the company enjoys a dominant market share. The head office is based in Ludhiana. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk, and Cookies that are sold in India and exported to about 55countries in over three continents.
The company, the winner of National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000certifications by ‘DNV’. It is also approved by the Bureau of Indian Standards and has also got BRC Certification.
The company has 11 manufacturing plants spread all over north India. The company is fully integrated having its own fleet of more than 500 trucks and an in-house setup for developing for packaging.
BONN Group is a pioneer in starting production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with a Pan-India presence in the near future with bread, biscuits, Cake, Rusk and other products.
The company forays into QSR business with LA Americana Burger, which focuses on enhancing the experience by offering authentic Americana Style Burgers. The company is rapidly expanding its LA Americana outlet base in Delhi NCR
Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “NO ADDED Preservatives” targeting consumers looking for lifestyle food products.