May 10, 2021
The new packs WAI WAI instant noodle of CG Corp’s brand now carry hand and personal hygiene messages. The message ‘Wash hands are healthy’ is printed on the packs alongside the catchy slogan ‘Sabun paani haath, humesha saath saath’. The brand’s move comes in light of the ongoing second outbreak of the COVID-19 pandemic.
With the rising number of cases in many parts of the world including India, Wai Wai is doing its bit to instill the habit of hand wash in children and the youth, its key target audiences.
This year WAI WAI has already distributed around 60 crore packets in India and over 240 crore packets in parts of South Asia.
“We are proud to carry forward our legacy of being the only food brand that started such an initiative last year when the pandemic started. As a customer-first organization, we are always seeking opportunities to make the customer experience enriching and wholesome”, said GP Sah, business head, CG Corp Global.
As global corporations have been involved with many initiatives through are multiple subsidiaries spread across the world and constantly strive for the betterment of these societies, we dwell in.”