May 11, 2021
PepsiCo is launching Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients. The beverage comes in two varieties: Blueberry Pomegranate and Black Cherry Citrus with 200 milligrams of Panax ginseng to help support mental stamina; and Blackberry Passionfruit and Strawberry Rose with 200 milligrams of L-theanine to aid in relaxation. Soulboost will first be sold on Amazon and then roll out to retailers in the coming months.
As consumption of soda and other sugary drinks has declined, beverage manufacturers such as PepsiCo and Coca-Cola has expanded into other beverages like tea, sports drinks and carbonated water.
Soulboost was developed pre-pandemic, but is being launched at a time when it is really needed. The target market cares about wellness and is increasingly searching out new functional ingredients, and they want them in drinks that look and taste amazing, too.
By having a more diverse beverage portfolio, PepsiCo offers more reasons to choose one of its products. As consumers gravitate toward functional offerings, the company will undoubtedly be launching more items in this fast-growing segment.