This is our second edition of Mithai & Namkeen Times for the Product of the month section, and it is good to hear that we are getting a great response to our “New Product Launch” column. In this respect, we are getting phone calls from our friends and members of Mithai & Namkeen who are anxiously looking out to share their new products with all our readers.
The new product for this month is “Beetroot Laddoo” branded as “Healthy Balls” by Sairam Sweets with Vinay Nagpaul as its Managing Director.
This creative laddoos incorporates beetroot as well as other nutritive ingredients to create a truly unique spin in “Healthy Balls”.
Basically beetroot is a true root, sweet and slightly salty. People usually use it in making vegetables and salad. Though healthy in its form with a unique colour, some do not relish it. Still beetroot has risen to be called as superfood over last decade.
Beets for dessert? Yes indeed!
Beets seem to be just as wonderful in desserts as they are in salads. These purplish rootsturned dessert balls are no exception, and the beets lend a lot of moisture to them.
They are loaded with potassium, vitamin A, iron, antioxidants, and other nutrients, and are low in calories. Betaine, a nutrient in beets, has been shown to protect the body from environmental stress, as well as fight inflammation. Drinking beet juice also helps to lower systolic blood pressure that reduces the risk of heart disease and other ailments. This root veggie can also improve oxygen, stamina and increases exercise performance,too!
Scientific studies have shown that the pigments in beets may help reduce the growth of cancer cells. Packed with essential nutrients, beetroots are a great source of fiber, folate (vitamin B9), manganese, potassium, iron, and vitamin C.
With so many health benefits, Sai Ram Sweets just innovated “Healthy Balls” out of beet roots and amla. The amalgamation of these two with other ingredients viz… liquid glucose, coconut and cashew fillings that are rich in vitamins transformed the whole matter into sweet balls.
Rarely does one come across a dessert which is a blend of nutrition and taste. ‘Healthy Balls’ from Sairam Sweets is one such product. Beetroot, rich in vitamins and minerals while amla rich in vitamin C, these healthy balls are an awesome way to please the sweet tooth without really feeling any guilt. The pretty shape and pinkish colour of beetroot balls co-ordinates eyes with hand motion extending them to pick one!!!
The sweet ‘Healthy Balls’ has gained excellent response and has attracted customers who come only to buy this particular product.
Beside this, Sai Ram Sweets has a barfi to its credit which is called “Dubai barfi”. It is sugar-free, made up of dates and dry fruits.
About Packaging: The latest tamper-proof packaging specially made of food grade version plastic is used for packing Healthy Balls which is used in the ice cream industry.
[Tamper-proof packaging is designed to provide maximum security during the storage and transit of high-value or vulnerable goods.]