July 19, 2021
Burger King India is changing and is introducing a “no terms & conditions” menu, which is available every day, every hour, in every Burger King India restaurant. The Stunner Menu consists of vegetarian and egg products, like the new Tikki Twist, new Makhani Burst & King Egg Burgers, new Crispy Veg Wrap, new Peri Peri Rice Bowl, and new Veg Crunchy Volcano, all at Rs. 50 each. While the non-vegetarian menu includes Crispy Chicken & new Makhani Burst Burgers, new Crunchy Chicken Volcano, new Crispy Chicken & King Egg Wraps, all at Rs. 70 each.
These ranges are designed to directly clash with the rivals. The Tikki Twist tackles McDonald’s McAloo Tikki, the Volcano goes head-to-head tacos from Taco Bell and the rice bowl had traditionally been KFC’s offering.
Kapil Grover, chief marketing officer at Burger King India, said, “The Stunner Menu was created with thorough market research, keeping the current guest needs in mind. The guest expectation for ‘value for money’ is paramount in the current macros and our new Rs. 50 Stunner Menu is designed to deliver the same.”
“We are especially excited about the fact that we have new product formats, as well as new flavours in this menu. We will continue to build the Stunner Menu in times to come, as it represents our strategic pillar of value leadership in the QSR industry.”