With the harvest festival of Pongal coming, PepsiCo has revealed specifically curated limited edition packs of its popular soft drink ‘7Up’ for the Tamil Nadu market. 7Up has been launched in an all-new limited edition festive pack featuring the mascot ‘Fido Dido’ marking the celebrations of the auspicious Pongal festival.
PepsiCo India senior marketing director (Flavours), Naseeb Puri, said that 7Up is privileged to have been part of the rich Tamil Nadu culture, and this time the company really wanted to celebrate Pongal in a special way. The limited edition packs are an attempt to bring alive the festive spirit. The limited edition packs are a tribute to the spirit of Pongal and take inspiration from the various elements that define the harvest festival.
Right from the intricate art of kolam (rangoli) to the use of sugarcane and pots to cook the delicacies, the packs are a representation of the Pongal festival.
The new 7Up packs would be available in 600 ml, one litre, and 2.25 litre packs, and the company has planned to showcase hoardings and posters across public spots in select cities.