Confect to expand its unique cake decorating and confectioneries items to Middle East, Nepal, Kuwait, Oman, Dubai and Abu Dhabi

The company is expecting a rise of 5-10 million in revenue within the next 3 years.

Confect, one of the most renowned names in the confectionery domain and one of the leading state-of-art sugar paste brands in the nation, is planning to expand further and raise its revenue growth by serving its patrons.

Confect is an innovative venture from a wildly innovative mind that is a trailblazer in the baking space. Chef Gauri Varma, with her immense love for the bakery and inclination towards hospitality, motivated her to pursue her own venture, Confect. Confect is a sugar paste brand that manufactures and supplies the professional cake decorating market with an extensive collection of fondants, edible paints, bold and vibrant dust, glitters, and cake decorating essentials.

Looking at the revenue growth, Confect is on track to experience exponential growth to the tune of 600 percentage points plus from the start of operations in 2018. They started with 1 SKU (stock keeping unit) and today have over 450 products in their range. Based on their successful track record, Confect is now setting even more ambitious targets. It is projected that by 2024, the company will have grown 100-fold since its inception, with an expected rise of 5-10 million in revenue within the next 3 years. With this, the venture will accelerate its efforts and raise the bar to considerably more value for all its customers.

With solid expansion plans in the works and a track record of 500% growth during COVID times, Confect will be looking to expand its unique cake decorating and confectionery items to international markets, as well as retailing in the middle east—Sri Lanka, Nepal, Kuwait, Oman, Dubai, and Abu Dhabi, to name a few.The brand is already available on the Amazon sites in North America, Mexico, and Canada and will soon be able to ship to these countries as well with the appointment of various distribution agents globally.

In addition to the aforementioned growth plans, the company is looking to enter food service retail in a big way. Currently, Reliance, Grofers, Big Basket, Amazon, Flipkart, and Flipkart are already partners. The brand is now looking to get into the traditional setup of Metro Cash and Carry, general retail stores, and supermarkets.

Confect’s products are gluten-free, dairy-free, lactose-free, nut-free, trans fat-free, and 100% vegetarian, with the customer’s needs as a top priority.This is the reason behind it being India’s first chef-based product in this category to reach the masses commercially.

Sharing her views, the founder of Confect, Gauri Varma, says, “The pandemic has definitely brought growth to the business since more home bakers have risen during this year, and we are really thrilled to get such a positive response. People now want a quality product and don’t want to waste money on gimmicks or just cheap alternatives, and this is what Confect aims to offer its customers. Confect is a brand that has been able to establish new and upgraded standards in terms of quality, affordability, and customer experience that have ultimately changed the face of the industry. “

Confect has been able to achieve this progress within a short span of time after initiating its franchisee plans. The company has seen exemplary returns on investment and has experienced multiplied growth in its revenue. This is a true testament to the hard work that Chef Gauri Varma puts in to provide the best quality possible from the means of her products and, in turn, carry the legacy of her bakery and confectionery products forward.

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