After collecting, processing and recycling around 27,000 metric tonnes of post-consumer plastic waste during FY21-22, Dabur India has become a comprehensive plastic waste neutral firm in the country and is the first Indian consumer goods company to achieve the landmark of outstanding its plastic packaging usage with recycling.
Dabur India Ltd executive director-operations Shahrukh A. Khan said, “It is a matter of great pride for the entire Dabur family, who has worked towards not just collecting plastic waste from our cities, towns, and villages, but also preventing the waste from reaching our landfills and oceans.” This includes all types of plastic waste, from PET and HDPE bottles, PP caps and labels, to multi-layered plastics and beverage cartons.
Dabur had aimed at collecting, processing, and recycling over 22,000MT of post-consumer plastic waste and has surpassed that goal three months ahead of schedule. It works with government-registered recycling partners across the country and has taken progressive actions to reduce plastic waste in cities, towns, and villages, while also raising awareness about plastic waste management within the community. The collected plastic waste is being sent to different recyclers, waste-to-energy plants and cement kilns.
Dabur’s Plastic Waste Management initiative was rolled out in the year 2017-18 as part of the Plastic Waste Management (PWM) Rule and has so far collected over 54,000 MT of plastic waste (recyclable and non-recyclable) direct from the end-users with the help of around 15,000 local rag pickers in 150 cities across India.
Dabur has also put in place a robust audit mechanism to ensure complete transparency and compliance with the state and central regulations and guidelines on plastic waste management. Dabur has also announced the launch of a new ‘Save the Environment’ campaign in Himachal Pradesh to create awareness within communities on managing plastic waste within their households. The company will soon be distributing cotton carry bags to replace plastic bags that are currently being used in households.