- Premium Digestive Minis biscuits have been launched under Bonn’s ‘Americana range’ of product line
- The new range of biscuits will be available in 65 grams pack, while costing just Rs 10
- Digestive biscuits help to keep you full during a busy day while offering healthy nutrition in the form of dietary fibre
Leading FMCG player, Bonn Group, has launched Premium Digestive Minis biscuits under its ‘Americana range’ of product line. This is yet another delectable offering by the country’s topmost selling food products brand when Holi is around the corner. There has been a growing consumer sentiment towards healthy snacks during the pandemic. Bonn has been able to capture this sentiment from a long time, while trying its best to come up with its exciting range of healthy yet tasty products.
The Premium Digestive Minis come with no artificial colors or artificial flavors, a permanent feature of many Bonn products. The new range of biscuit will be available in 65 grams pack, while costing just Rs 10. Digestive biscuits help to keep you full during a busy day while offering healthy nutrition. Besides maintaining bowel health, digestive biscuits also help in lowering cholesterol levels. Those with high blood sugar levels may also opt for these biscuits as a healthy snack.
The FMCG major has been providing high quality products under reasonable prices and that is how it has been able to penetrate in rural markets as well. The company is planning to launch the product online as well as the markets of Punjab, Haryana, Himachal Pradesh and Delhi NCR initially.
“We received an encouraging response last year after August-September and sales had almost peaked during the Diwali festive season. The businesses will grow well in the run-up to Holi as well as thereafter, compared to the last year. We are expecting a good sale of our premium range of biscuits and cookies, apart from other products. We have been able to maintain the supply chain through online sales. Now, as physical stores are open in almost all parts of the country, so we also hope to see the pent-up demand this summer, starting from Holi,” says Amrinder Singh, Bonn Group of industries.
FMCG companies are also optimistic that their businesses will grow further with the approaching festival of colors. The pan-India spring festival is also expected to fill huge loss gaps that have been visible for around two years now.