NextG Apex India Pvt Ltd, a retail sales and execution company, is foraying into the ready breakfast food category with its own brand, Mamafeast, a healthy morning meal range that is a source of high gluten-free and vegan protein, dietary fiber, and zero cholesterol, at a price that’s reasonable.
Other than expanding its made-in-India footprint in this category, the company plans to offer consumers nutritious, healthy breakfast options that are as pure as mothers’ love and can double up as any-time snacks as well, while staying well within the family budget.
The plan of NextG Apex India to come up with an indigenous breakfast range is something that arose from and aligns with Atmanirbhar Bharat.
NextG Apex India noted that the ready-to-eat breakfast food category in the Indian market is dominated by western brands. In order to expand the footprint of complete made-in-India breakfast cereals and food ranges across the nation, NextG Apex India crafted the brand Mamafeast.
The brand was created in December 2020 and it has already made its presence felt in over 30 towns, covering over 25,000 plus stores, where a massive surge in sales has been witnessed for various product ranges. It is now planning to expand the same to 200+ towns and 100k+ stores by the end of 2023.
According to a Research and Markets study, the Indian breakfast cereal market was valued at Rs. 2,256 crores in 2017 and was expected to grow at a CAGR of 12% to Rs. 3,411 crores by 2020. During the forecast period of 2021–2026, the breakfast cereals market is expected to grow at an 18% CAGR.
In fact, during the pandemic, while businesses were highly affected and the economies of countries shattered, the breakfast cereals market witnessed an accelerated pace of growth, and the market size is projected to grow to Rs. 4,746 crores in 2022.
Amarnath Halember, Executive Director and CEO, NextG Apex India Pvt Ltd, said, “As a brand, our roadmap for Mamafeast is to motivate people to return to nutritious, healthy eating as part of their breakfast routine, or as an any-time-of-the-day snack option that’s quick-to-make and yet healthy.
Mamafeast is a brand that promotes eating healthy in the morning and at any time of the day. Hence, Mamafeast Muesli is made from whole oats and multi-grains with the finest quality nuts and real freeze-dried fruits that are known to be highly nutritious and provide ample energy, protein, and dietary fibre.
It’s available in Fruit and Nuts and Nuts Delight variants with no sugar-infused fruits and can be consumed directly as a ready snack as well. Mamafeast cornflakes are so much thicker than what’s available on the market, so they stay crunchy till your last bite.
The Mamafeast Peanut Butter is a healthy substitute to butter that you can lavishly spread on your toast and is available in crunchy and creamy variants while being packed with proteins to make children and adults healthy. As for Mamafeast Chocolate Spread, made with the goodness of cocoa and the richness of hazelnuts, it’s the perfect treat that you and your family crave at the breakfast table or in the middle of the day.
Mamafeast Cornflakes, Mamafeast Muesli, Mamafeast Peanut Butter, and Mamafeast Chocolate Spread are available across India through leading e-commerce platforms like Amazon, Flipkart, and Snapdeal.