The luxurious array of camel milk chocolates, which includes classic, roasted almonds, and coffee, provides a whole new ‘dessert from the desert’ reality.
The luxurious array of camel milk chocolates, which includes classic, roasted almonds, and coffee, provides a whole new ‘dessert from the desert’ reality. Hitesh Rathi and Shrey Kumar of Aadvik Foods founded their item, which is a niche premium selection. “Chocolates are a popular present option, especially now since there is no reason to buy chocolates.” “The timing was ideal for us to have a taste of the market with our camel milk chocolates,” Rathi explains. “Camel milk and powder are our primary goods, accounting for 70-80% of our company,” he says.
Soft and opulent, camel chocolate bars are a natural, toe-curling delicious delight as the country’s market opens up to the new flavour. “Our buyers range in age and demographic. We have parents who buy camel milk chocolates for their autistic children, diabetics, lactose sensitive folks, and others who want to grow taller. “It’s just a flavour that develops on you,” he explains.
When stored in a cool, dry place, the camel milk chocolates have a shelf life of seven months. “Our chocolates are free of chemicals and preservatives, and are made with only pure and natural ingredients, including cocoa from Idukki, Kerala, camel milk from Rajasthan and Gujarat, and khandsari sugar from organic farms in Uttar Pradesh.” “We don’t use any emulsifiers or oils,” Kumar explains. Clearly, the figures are clambering, with 40% of income coming from exports to the United States, Canada, and the Middle East.
Quick to capitalise on the overwhelming success of their camel milk bars, the team has expanded into the goat milk and donkey milk realms as well. “Goat milk is very comparable to camel milk, and because our manufacturing operations are located in Rajasthan and Gujarat, the catchment region for sourcing is the same.” “Goat milk is more well-known than camel milk,” argues Rathi.
Donkey milk is prized for its scarcity as well as its distinct flavour, and the flavour is slowly gaining traction as the superfood label swirls around it. “Our goal is to provide a sustainable income for camel and goat herders in India.” We have been procuring roughly 50-60k litres of camel milk and 8k-10k litres of goat milk on a monthly basis to help with this,” he says.
Since Aadvik’s launch in 2016, the company has expanded 14-fold. Rathi, who is from Bikaner, has also gained the trust of camel milk customers. With his profound awareness of the culture-building rapport with Rajasthan’s herd raising community, his tight contact with the city has aided in simplifying operations and procurement.
What comes next? “Camel milk soaps are popular because the milk has natural skin lightening effects.” We were the first in the country to freeze-dry milk. “Delicious goat milk chocolates and camel milk cheese are on the way,” adds Rathi.