With the launch of the world’s first-ever ready-to-eat sweet corn, 4700BC, India’s premium snacks brand, continues its streak of disrupting the snacking category.
Sweet corn has a long history of eating in various cultures throughout the world. However, until today, it was never considered a modern on-the-go food that could be packaged and distributed to the urban populace. The concept for developing ready-to-eat sweet corn arose from millennials and Gen-growing Z’s preference for ready-to-eat foods, which is a result of fast urbanisation and wealth development.
4700BC has launched the first ever Ready-To-Eat Sweet Corn that hits the sweet spot between nostalgia and next-gen snacking trends, embracing this rising desire for convenience, healthy choices for rapid consumption meals without compromising on variety and taste. It is meant to be portable enough to take with you on your travels and is ideal for satisfying hunger pangs in between meals or at odd hours.
Expressing his joy at the new launch, founder of 4700BC Chirag Gupta “4700BC has rocked the Indian industry in the past with its premium gourmet popcorn collection and revolutionised the notion of ‘Makhana’ as a snack with its variety of flavoured protein pops. Ready-to-eat Sweet Corn is our next step in reaching people’s hearts and providing a pleasant yet nutritious on-the-go snack. We adore and live on the challenge of creating new categories”.
The objective of 4700BC is to create an unrivalled premium snack brand that will become the face of snacking disruption. In the all-day snacking and better-for-you snacks categories, we will continue to provide healthier and more flexible options. We are convinced that, like our previous breakthroughs, consumers will relish the world’s first ready-to-eat sweet corn.
To accommodate to diverse taste preferences, the ready-to-eat sweet corn from 4700 BC will be offered in a zesty and pleasant selection of tastes — Lemon Pepper, Barbeque, Natural, and Butter. The amazing maize will be packaged in a retort, which retains moisture and keeps it fresh even when not refrigerated. The pack may be microwaved. It’s a great healthy snacking option because it’s high in fibre, non-GMO, preservative-free, and gluten-free.
4700BC, which debuted in 2012, is credited with exposing Indians to never-before-seen gourmet popcorn flavours. Their intriguing assortment of innovative, high-quality, and clean-label items has helped them develop a firm footing in the subcontinent since then. As health-and-wellness aware snackers want great-tasting snacks without the guilt, the brand has been deliberately innovating to provide consumers entertaining, nutritious, handy, on-the-go, dry snacks. 4700BC’s ready-to-eat sweet corn is presently available on the company’s website for INR 75-80 for 80-82g and will soon be accessible through prominent e-commerce platforms, followed by retail and institutional sales.