The privilege of home-made biryani might have been rare in the past, but Licious is here to change that game. Licious, India’s much loved fresh meat & seafood brand & the country’s first D2C unicorn, is well known for shifting the paradigm when it comes to curating delectable meaty products that are of the highest quality and freshness. With the launch of its Biryani Meat and Masala Mix range, it caters to all the biryani lovers.
The brand has introduced five variants in three popular and delicious biryani flavours—Hyderabadi, Awadhi, and Kolkata—in the form of easy-to-use mixes. Foraying into the full-meal category, Licious announced the expansion of its ready-to-cook range with their biryani mix box that comes with pre-cooked, marinated chicken and biryani seasoning, which allows consumers to cook the dish in just three easy steps. As quality experts, the brand has consciously made the biryani mix meatier with its fresh premium cuts.
Speaking about the launch, Nichelle Kamat, VP-Category, Licious, said, “Biryani is an iconic delicacy, and undoubtedly one of the most popular dishes in India. While everyone loves eating Biryani, the elaborate cooking process is exhausting. This is where Licious’s Biryani Meat and Masala Mix come in! Our expertise and nuanced consumer insights have helped us create an easy-to-cook biryani mix. It is a perfect blend of meat and spices, which will help our consumers prepare biryani in just three steps in their own kitchens. We have also ensured that our consumers have choices, hence we have launched our biryani mix in three of the most popular flavors. “
Starting at Rs 399, Licious Biryani mix is available in regular and small sizes. At present, it can be ordered from Licious’ website in Mumbai, Bangalore, Chennai, Delhi, and Kolkata.