PepsiCo India has joined hands with Bharti Airtel to offer recharge coupons on the purchase of the beverages in the FMCG major’s portfolio. With every purchase of Pepsi, Mountain Dew, 7UP, Mirinda, Slice, and Tropicana PET bottles, consumers get Airtel Recharge coupons worth Rs. 10 to Rs. 20.
An Airtel Thanks App discount coupon code will be printed on the reverse side of the PET bottle labels to provide consumers with access to avail the offer. PepsiCo India and Airtel’s association is intended to increase the brand footprint while starting a deeper connection with consumers through this value-for-money proposition.
In India, demand for connectivity and internet access is increasing as consumers spend more time online, whether for gaming, entertainment, or content streaming. As per Airtel’s quarterly report ended June 30, mobile data consumption surged by 16.6 percent from a year ago, with consumption per mobile data consumer at 19.5 GB per month.
Alongside, there is a spike in out-of-home beverage consumption, with consumers stepping out more frequently to celebrate moments of togetherness, resuming work and travel. As mobility and movement increase, there has been an escalation in the demand for beverages.
According to George Kovoor, senior vice-president, Beverages, PepsiCo India, the demand for digital connectivity continues to ascend in India and is altering the way consumers participate with the brand.
Shashwat Sharma, director of marketing and communications at Airtel, said that at PepsiCo India, it is important to deepen our consumer connect by engaging with the consumers through platforms that are most relevant to them.
This partnership with PepsiCo will help the customers of Airtel and PepsiCo India enjoy great value from their association with these brands. The offer will unlock great value on the Thanks app for the customers and allow them to experience a world of entertainment and social connections this festive season on Airtel’s much-awarded network.
Airtel Prepaid consumers can redeem their 12-digit coupons on the Airtel Thanks app for a minimum recharge amount of Rs 99. The offer can be availed up to a maximum of two times on every unique mobile number using two different Airtel codes on the purchase of two independent product packs of their preferred beverages during the offer period. The partnership will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media for all beverages mentioned.