Beyond Meat, the California-headquartered popular plant-based meat brand, has arrived in the Indian market through a partnership with FMCG brand, Allana Consumer Products, a subsidiary of the Allana Group. Founded in 2009, Beyond Meat sells its products across 1,83,000 retail and food service outlets in over 90 countries.
Allana Consumer Products manufactures and sells brands such as Sunny & Priya edible oils & fats, Lion Vanaspati, and bakery ingredients.
Allana Consumer Products Division CEO Milind Pingle said, “It is our immense pleasure to announce Allana Consumer Products’ collaboration with Beyond Meat to bring the premium taste of meat to the ever-growing demand for vegan and healthy living communities in India.”
And with this partnership, Allana Consumer Products will distribute Beyond Meat’s range of beyond burgers, beyond sausage, beyond meatballs, and beyond mince across the country.
Currently, Beyond Meat’s products are available in more than 26 cities, including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Kolkata across modern trade and e-commerce platforms.
Demand for plant-based meat products has been gaining momentum in the country and, according to a report, the plant-based meat market is currently valued at Rs. 300 crore and is expected to reach Rs. 3,500 crore by 2026.