Fusion food is becoming everyone’s favourite in India, which is why here we have dishes like Chinese Bhel, Gobi Manchurian, Idli Chilli, Pav Bhaji Fondue, among many others.
HUL’s dessert brand, Kwality Wall’s, brings another amazing fusion treat for the ever-experimenting Indians. It has launched a Gulab Jamun ice cream flavour during this festival season. While new, this flavour is not unique. The HUL ice cream brand will compete against the likes of Vadilal, NIC, and a string of local ice cream sellers and parlours.
In its ad, this dessert is presented as “mithai,” which is not a mithai. It’s like delicious mithai meets creamy goodness.
This flavour marks the third new launch from Kwality Wall’s in 2022. At the recently concluded Durga Pujo, Kwality Wall’s launched Nolen Gur (liquid date jaggery) in a cup, and in February of this year, it introduced the Trixy Cheesecake, which is described as “crunchy cinnamon cookies, creamy cheesecake flavour, and delicious blueberry sauce” in a cup.
HUL is becoming quite bullish with three consecutive launches in a year and it is evident that in September 2022, Kwality Wall’s has reached a business of Rs. 1,000 crores now.