FMCG major Nestle India is foraying into the fast-growing online channel and has launched its own Direct-to-Consumer (D2C) platform.
According to Nestle India Chairman and Managing Director Suresh Narayanan, the company will launch its D2C platform MyNestle in Delhi-NCR and will expand to other parts of the country, and also said that this has been “created specifically keeping the consumer needs in mind.”
He added, “I am confident that MyNestle will delight the consumer in every way with curated product bundles, personalized gifting, subscriptions, discounts, and much more.”
Moreover, consumers can also try gourmet recipes on the site and get free nutrition counselling, Narayanan added.
During the July-September quarter, the e-commerce channel contributed 7.2 percent of Nestle India’s sales. It was largely fuelled by new, emerging formats such as “quick commerce” and “click & mortar”.
Recently, several FMCG companies have either acquired, invested in or built their D2C platforms and online-first brands. The makers are now shifting online marketplaces such as Amazon and Flipkart to their own websites and D2C operations. Though presently, D2C and online sales have a small contribution, they are expected to grow in the coming years.