MK Agrotech’s Sunpure is boldly entering the INR 25,000-crore brand-spice market with the launch of Sunpure Red Chilli Powder, Sunpure Turmeric Powder, and Sunpure Coriander Powder and will soon bring blended spice mixes.
Sunpure spices will be made from pure spices handpicked from farms that adopt sustainable farming practices. They do not have any artificial colours, artificial flavours, or added preservatives, thereby bringing out the natural colour, flavour and aroma of the spices.
The spices are also processed carefully to retain the bioactive components, like capsaicin in chilli, curcumin in turmeric, and essential oil in coriander. They are carefully graded, scientifically processed, and hygienically packed in accordance with the quality parameters of the Food Safety Standard Authority of India, Good Manufacturing Practice (GMP), and Good Hygiene Practice (GHP), ensuring food quality and safety throughout the food supply chain.
The manufacturing process at Sunpure is eco-friendly and uses 100% green electricity generated by windmills, producing eight times more power than it consumes.
In 2023, South India’s edible oil brand plans to further expand its product portfolio to include grains, pulses, dry fruit, and other food products and is targeting INR 150 crore in revenue from the food category (aside from the earnings from its edible oil products) in FY 2023–2024.
Gokaran Singh Pawar, national sales head, MK Agrotech, said, “As MK Agrotech’s flagship edible oil brand, Sunpure has the distinction of being India’s first chemical-free, processed, and physically refined oil, with government patented technology.” For over two decades, we have garnered much customer love and accolades. This year, we are all set to widen our reach in the food industry. “Our aspiration is to cater to the needs of every Indian kitchen in the most sustainable way.”