Mars Wrigley India is going to start local production and at the same time launch “Galaxy Fusions,” a dark chocolate with 70% cocoa. Mars Wrigley India is hence all set to foray into the dark chocolate segment in India and significantly expand local production of the 60-year-old, globally loved brand, Galaxy. And with this, Mars Wrigley India seeks to consolidate its position in the mouldable chocolate category.
The company had announced the local production of Galaxy, as it becomes the second global chocolate brand to be locally made in India for the Indian market after SNICKERS® in 2016.
Kalpesh Parmar, country general manager, Mars Wrigley India, said, “We are extremely delighted to launch Galaxy Fusions” dark chocolate with 70% cocoa in India. It is a matter of great pride that we are making the global brand in India at our world-class chocolate production facility in Pune.
Going local undoubtedly allows the chocolate giant to have greater production and fresher availability, bringing this chocolate delight to a larger number of Indian consumers.
Varun Kandhari, Marketing Director, Mars Wrigley India, said, “We are convinced that Galaxy Fusions dark chocolate will delight our Indian consumers and will elevate the dark chocolate experience with its premium signature recipe, 70% cocoa content, and its rich, smooth texture. This smooth, dark variant is sure to offer a superlative multi-sensory experience to chocolate lovers and connoisseurs alike”.