A leading brand in the Breakfast Cereals & Health Food category- Bagrry’s India Private Limited has announced that Jayant Kapre has been appointed as Managing Director & Chief Executive Officer. As the MD & CEO, he will be responsible for devising and executing a robust growth strategy for Bagrry’s.
Aditya Bagri, Director, of Bagrry’s Group, said that they were extremely excited to have him on board and are confident that he’ll scale Bagrry’s to newer heights.
As a dynamic leader, Jayant Kapre will focus on accelerating growth and sharpening the renowned brand’s commercial advantage. He has over 26 years of rich experience in the FMCG sector, primarily in the food space and is a veteran of the packaged food industry in India and Southeast Asia, and has an outstanding track record of launching, turning around, and growing consumer-branded businesses. Kapre is an alumnus of IIM Ahmedabad.
He has held successful leadership roles at brands like Wrigley, Frito Lay, McVitie’s, and Britannia, and has grown and managed 9 businesses prior to joining Bagrry’s.
At Bagrry’s he will focus on strengthening the brand’s solid foundation and attaining sustainable market growth. He will lead the brand as it carefully expands into newer categories aligned with its distinct personality. Kapre believes that the environment is ultra-competitive, with players willing to invest heavily, and that it is critical to find a product and business solutions that find the right balance. It is his opinion that being distinctive in the market and staying true to Bagrry’s brand promise will be imperative to fuel growth.
For over 25 years, Bagrry’s has aimed at setting new standards in innovation, responsible nutrition and quality manufacturing. Over the years, the brand has created products that have helped consumers live a fit and healthy lifestyle, as they live up to their belief that ‘nutritious and high-quality food is a right, not a privilege.’
Bagrry’s has a lineage of over 50 years of innovation and Jayant will bring with him decades of unparalleled leadership experience in the FMCG & food processing space.