The brand known for being poured out of its yellow packet into beverages is now creating drinks of its own. Low-calorie sweetener Splenda has launched zero-calorie and zero-sugar Peel & Pour Drink Mix pods, which are liquid concentrate mixes. They come in pink lemonade, sweet tea, fruit punch, and peach mango flavours.
The pod is designed to be poured into two quarts of water, the company said. Splenda said its debut in the category was designed to coincide with summer, targeting consumers looking to lower their sugar intake ahead of the season.
While Splenda was an early entrant into the sweetener space in 1991, the drink mix category is already crowded territory. As consumers have increasingly prioritized their health and wellness, let’s see if Splenda’s decision to eschew powder and embrace liquid concentrate could help it stand out in the category.