The eye of the designer is all about aesthetics, functionality and creating a memorable brand experience
The design of an ice cream parlour is vital for building brand identification, generating a good customer experience, differentiating from rivals, successfully presenting items, developing the correct ambiance, improving social media appeal, and maintaining operational efficiency. A well-designed parlour does help an ice cream brand to become more popular gaining prestige symbol.
The task of interior designers is to evaluate available space and create efficient layouts that optimize space usage. To produce a well-designed and effective environment, they evaluate variables such as traffic flow, furniture arrangement, and utility. Colour schemes, appropriate materials, textures, patterns, and lighting are all used by interior designers to create aesthetically appealing interiors.
To create a unified design idea, they examine the client’s preferences, brand identity, and desired ambience. Interior designers improve the aesthetic attractiveness of a place and create a harmonious and appealing environment by selecting appropriate finishes, furniture, artwork, and accessories.
By incorporating ergonomic concepts into their designs, interior designers prioritize the comfort and well-being of consumers. They take into account elements like anthropometrics, human scale, and how people interact with their environment. They construct places that encourage comfort, efficiency, and use by choosing the proper furniture, fixtures, and equipment.
A brand’s character and personality may be strongly expressed through interior design. They have to design outlets by adding branding components to any type of space, including retail stores, offices, and hospitality facilities, to support the brand’s image.
The safety and accessibility requirements of the created places must be met, according to interior designers. They take into account things like construction codes, child-friendly features, rules governing food safety, and universal design principles. Interior designers create environments that are safe and welcoming for all users by including elements like enough lighting, clear circulation patterns, and accessible amenities.
Sustainable design elements are being incorporated into projects by interior designers more frequently. They take into account things like waste minimization, indoor air quality, material choice, and energy efficiency. Interior designers help create environmentally friendly rooms by deciding on eco-friendly materials, installing energy-efficient equipment, and advocating sustainable practises.
When discussing interior design as one of the essential attractions for ice cream parlours, Ice Cream Times came to the conclusion that this was an intriguing topic to delve into the world of interior designers. ICT spoke with some of the designers who have made masterpieces in the creation of ice cream parlours. Take a look at their quotes:
Designing an ice cream parlour
Narrating the importance of interior design, Hitesh Tripathy, MD, Tech4serve Project Consultants LLP, shares his familiarity with the subject.
“From a designer’s point of view, several factors are considered when designing an ice cream parlour to create a visually appealing and functional space. Here are some key factors taken into account:
Brand Identity and Theme: The designer considers the brand identity and theme of the ice cream parlour. This includes the overall concept, logo, colour scheme, and ambiance that align with the brand’s values and target audience. The design should convey the desired atmosphere, whether it’s modern and sleek, cozy and nostalgic, or vibrant and fun.
Layout and Flow: Efficient space planning is crucial to ensuring a smooth flow of customers and staff within the ice cream parlour. The designer considers factors such as the entrance, queueing area, display cases, seating arrangement, and service counter placement to optimize traffic flow and minimize congestion.
Display and Merchandising: The designer focuses on creating an attractive and enticing display for ice cream flavours, toppings, and other menu items. This may involve designing custom display cases, signage, and creative visual elements to showcase the products effectively and encourage customer engagement.
Comfortable Seating: Comfortable seating arrangements are essential to providing customers with a pleasant dining experience. The designer considers the available space and the desired capacity to determine the appropriate seating options, such as booths, tables, chairs, or bar-style seating. The choice of materials, colours, and lighting also contributes to creating a welcoming and comfortable environment.
Lighting and Ambiance: Lighting plays a crucial role in setting the mood and ambiance of the ice cream parlour. The designer considers a mix of natural and artificial lighting to create an inviting and well-lit space. Lighting fixtures are strategically placed to highlight key areas, such as the service counter and seating, and to enhance the presentation of the ice cream products.
Material Selection and Durability: The designer selects materials that are suitable for the ice cream parlour environment. These include durable and easy-to-clean surfaces for counters, tables, and flooring, as well as materials that can withstand cold temperatures and frequent cleaning. The choice of materials also contributes to the overall aesthetic appeal and theme of the space.
Accessibility and Compliance: Design considerations also include accessibility and compliance with relevant building codes and regulations. The designer ensures that the ice cream parlour is accessible to all customers, including those with disabilities, by incorporating features like ramps for wheelchairs, wide doorways, and accessible seating areas.
Equipment Placement and Utility Connections: The designer takes into account the placement of equipment such as ice cream machines, freezers, and sinks to optimize workflow and functionality. They also consider the location of utility connections, such as water supply, drainage, and electrical outlets, to ensure efficient operation of the ice cream parlour.
Customer Experience: Ultimately, the designer aims to create a positive and memorable customer experience. They consider elements such as music, aroma, artwork, and interactive features to engage customers and make their visit enjoyable.
By considering these factors, a designer can create an ice cream parlour that not only reflects the brand identity but also provides a visually appealing, functional, and comfortable space for customers to enjoy their ice cream treats”, says Hitesh.
Nikhita Chawla & Pulkit Chawla are the founders of Cube Collective, New Delhi. Nikhita is the Design Principal Architect.
She states that an ice cream parlour has to be aesthetically pleasing, efficient, and eye-catching. The parlour design is essential for attracting and maintaining consumer interest. Designers may create an engaging location that gives an unforgettable experience by carefully considering brilliant colours, pleasant décor, functional layouts, and aspects that excite interest. For every space, functionality is key, so the layout should be well planned, taking into consideration the electrical and storage requirements. Customers are really curious nowadays and are attracted to any space that stands out in design.
“Absolutely!” says Rajesh Sood, Principal Architect of Creations, New Delhi. He adds, “When designing an ice cream parlour to attract younger generations and serve as a hub for sweet treats and after-dinner outings, there are several key considerations.
Here are some suggestions to make your ice cream parlour enticing and suitable for socializing:
Vibrant and Inviting Atmosphere: Bright colours, graffiti art, and eye-catching signs are needed to create an environment that appeals to younger generations. Designing should be done with enjoyable themes or nostalgic components in mind to promote happiness, excitement, and mostly relaxation.
Ample Seating Options: When constructing an ice cream parlour, we must first grasp the customer’s perspective. To meet varying group sizes and tastes, a number of seating options must be considered, including comfy seats, booths, and even some bean bags or low seating for a more relaxed feel. If space allows, outdoor seating may be a terrific addition, creating a lovely ambience during the warmer months. In an extra-spacious space, we can create a space where larger groups or families may congregate to promote social interaction.
This might feature shared tables or a welcoming lounge area with couches and small tables where people can converse and enjoy their ice cream together.
From Ludhiana, Mani Talwar, The Architect shared his extensive statement: “The particular criteria for ice cream counter layout may vary based on the size of the company, intended client base, and available space. Conducting market research, monitoring customer behaviour, and soliciting comments from food service professionals may give useful insights into customising the design of a successful ice cream business.
The number of ice cream counters, as well as their visibility and placement, should all be taken into account when designing an ideal layout that allows customers adequate space to move about freely and visit the counters without experiencing any difficulties.
Understanding the ice cream brand and its mission can help you design furnishings that not only capture the essence of the brand but also appeal to its intended market. An attractive interior may improve the whole brand experience and help the ice cream shop succeed.
Paying attention to the brand’s visual identity, such as its logo, colours, and typography, often reflects the brand’s personality and style. A designer must have a sharp eye for these elements to incorporate them into the interior design and to create a cohesive and recognizable floor.
Each brand has a unique personality that it conveys through its merchandise and advertising. Consider the personality aspects of the ice cream brand, such as jovial, nostalgic, luxurious, or futuristic. The general mood and feel you wish to create in the interiors will be guided by these characteristics. These traits will guide the overall ambiance and atmosphere you want to create in the interiors.
Aesthetic Look Brings Return Visits
Hitesh articulates that there are several interior design elements that can contribute to an appealing ice cream parlour that encourages repeat visits from customers. Here are some key considerations:
Inviting and Vibrant Atmosphere: Ice cream parlours often strive for a lively and cheerful ambiance that evokes positive emotions. Bright and vibrant colours, playful patterns, and eye-catching decorations can create an inviting atmosphere that appeals to customers of all ages. Incorporating elements like colourful furniture, wall murals, or whimsical artwork can enhance the overall appeal.
Unique and Memorable Design Features: Incorporating unique and memorable design elements can leave a lasting impression on customers. This could involve distinctive lighting fixtures, custom-designed seating, or creative displays that stand out from the crowd. The design features should align with the brand’s identity and create a sense of excitement and intrigue for customers.
Comfortable Seating Areas: Providing comfortable seating areas is essential to creating a pleasant and relaxing environment. Consider a mix of seating options, including cozy booths, comfortable chairs, and communal tables, to accommodate different group sizes and preferences. Adding cushions or upholstery with attractive patterns and textures can enhance both comfort and visual appeal.
Engaging and Interactive Spaces: Ice cream parlours can incorporate interactive elements that engage customers and encourage them to spend more time in the establishment. For example, a toppings bar or a create-your-own sundae station allows customers to customize their desserts, creating a fun and interactive experience. Incorporating games or photo opportunities can also enhance customer engagement and enjoyment.
Showcasing the Ice Cream: Creating visually appealing displays for ice cream flavours and toppings can entice customers to explore and try different options. Incorporate transparent display cases, attractive signage, and well-arranged toppings and mix-ins to highlight the variety and freshness of the offerings. Attention to presentation and display can make the ice cream parlour visually appealing and enhance the overall experience.
Lighting Design: Lighting plays a crucial role in creating the desired ambiance and highlighting key elements within the ice cream parlour. The use of warm and soft lighting can create a cozy and inviting atmosphere, while brighter lighting can draw attention to specific areas like the service counter or display cases. Properly placed lighting fixtures can enhance the overall aesthetics and make the space feel more welcoming.
Cleanliness and Hygiene: Maintaining a clean and well-organized space is essential for creating a positive impression on customers. Regular cleaning, well-maintained furniture, and spotless counters contribute to a hygienic and inviting environment. Clear signage for handwashing areas and visible cleanliness practises can also instill confidence in customers.
Comfortable Temperature Control: Since ice cream is a cold treat, ensuring a comfortable temperature within the parlour is important. Adequate air conditioning or ventilation systems should be in place to maintain a pleasant temperature for customers. Balancing the coolness with the overall comfort of the space is crucial.
Thoughtful Layout and Traffic Flow: A well-designed layout that promotes smooth customer flow and minimizes congestion enhances the overall customer experience. Considerations such as a logical queueing system, clear pathways, and sufficient space between seating areas contribute to a comfortable and efficient flow of customers.
By incorporating these elements into the interior design of an ice cream parlour, businesses can create an appealing and memorable space that attracts customers and encourages them to return for repeat visits, quotes Hitesh.
Nikhita believes that an interior designer would suggest that when designing a space for repeat visits, such as an ice cream outlet, it is important to consider certain aspects:
Firstly, the layout should be designed in a way that allows customers to easily see and explore the different varieties of ice cream available. This could involve placing the ice cream displays in a prominent and accessible location.
The parlour must have at least a small seating or standing space to enjoy their ice cream in a beautifully designed space. This allows customers to enjoy their ice cream on-site, creating a more enjoyable and immersive experience. By providing a designated space for customers to have their ice cream, the parlour can foster a sense of community and encourage customers to spend more time in the establishment.
For interiors, our recommendation would be an abstract representation of the drips of ice cream on walls and furniture in pastel colours and lots of plants. The addition of plants can bring a sense of freshness and vitality to the space. Plants can help create a more vibrant and welcoming atmosphere, as well as a connection to nature, which can be particularly appealing to customers.
This creative approach adds a unique and playful touch to the overall ambiance of the space. By incorporating these visual elements, the ice cream parlour can create a visually appealing environment that is both aesthetically pleasing and evocative of the product being offered.
Furthermore, the suggestion to use pastel colours in the design scheme enhances the overall atmosphere, giving it a soft and inviting feel. Pastel colours are often associated with sweetness and can evoke a sense of nostalgia, which aligns well with the experience of enjoying ice cream.
Rajesh highlights those interactive elements should be incorporated to engage young visitors. This could include a chalkboard wall for doodling, a photo booth with fun props, or even a small play area for children. These features can enhance the overall experience, create a sense of playfulness, and attract families for repeat visits.
Even menu variety that offers a wide range of ice cream flavours, toppings, and mix-ins to cater to different tastes and dietary preferences can be considered, including vegan, dairy-free, and gluten-free options to accommodate various dietary needs so that the brand can have all kinds of customers.
We can look into signature creations too by creating unique and visually appealing ice cream sundaes or specialty ice creams. These special creations can generate excitement and serve as social media-worthy treats that younger customers will be eager to try, share, and come back for more of.
Technology integration plays a vital role these days. We can provide self-serve kiosks or mobile ordering options for convenience, and we can consider incorporating digital displays or interactive screens for entertainment purposes or to showcase your menu items.
Music and entertainment are always in. Curate a playlist of popular and upbeat music that appeals to younger generations. Consider hosting occasional live music performances or inviting local artists to showcase their talents, creating a lively and enjoyable ambiance, and seeing the business grow!!
Mani says, “Having a repeat customer means parlours must have ‘attraction and appreciation’. He believes that the key to attracting people to a place lies in choosing the right theme and concept for its interior design. By carefully selecting and incorporating elements that create a positive atmosphere, such as colour schemes, lighting, and furniture arrangement, the design can generate good vibes.
When people feel a sense of comfort and enjoyment in the space, they are more likely to visit it frequently. If the size of the parlour permits, then there should be comfortable, attractive, and interactive seating space.
Mani also highlights the significance of using lighting design to enhance design elements and bring interiors to life. Lighting may make a big difference by spotlighting significant elements, providing visual focus points, and defining the appropriate mood or ambiance. The interior design may be boosted by carefully selecting the style, placement, and intensity of lighting, which provides depth, warmth, and an overall feeling of liveliness to the area.
Outsmarting Competitors
“While having a high ambiance and fantastic interior design can certainly contribute to a strong brand image and help an ice cream parlour stand out from competitors, it is not the sole determining factor”, proclaims Hitesh.
According to him, brand image encompasses a wide range of elements, including product quality, customer service, pricing, and the overall experience. However, a visually appealing and well-designed interior can play a significant role in creating a positive and memorable impression on customers. Here are a few reasons why a strong brand image can be enhanced by a well-designed ambiance:
Differentiation: In a competitive market, a unique and visually appealing interior design can help differentiate an ice cream parlour from its competitors. It can create a distinct identity and make the establishment more memorable for customers. A well-crafted ambiance can be an essential part of the overall brand strategy to set the parlour apart from the competition.
Emotional Connection: A well-designed ambiance has the potential to evoke positive emotions and create a welcoming atmosphere. Customers are more likely to develop an emotional connection with an ice cream parlour that provides an enjoyable and visually appealing environment. This emotional connection can lead to increased brand loyalty and repeat visits.
Customer Experience: The ambiance of an ice cream parlour directly impacts the overall customer experience. A well-designed interior can make customers feel comfortable, relaxed, and engaged. It sets the stage for a positive experience, and when customers have a great experience, they are more likely to recommend the parlour to others and become loyal patrons.
Brand Perception: The interior design of an ice cream parlour is an opportunity to visually communicate the brand’s personality, values, and overall aesthetic. It allows customers to form perceptions about the brand and what it represents. A high-quality interior design can convey a sense of professionalism, attention to detail, and a commitment to providing a premium experience.
Social Media Appeal: In the age of social media, a visually stunning interior can become an important tool for word-of-mouth marketing. Customers are more likely to take and share photos of a beautifully designed space, thereby increasing the parlour’s visibility and reach. This can generate buzz, attract new customers, and further enhance the brand’s image.
While high ambiance and fantastic interior design are valuable assets, it is important to note that they should align with the overall brand strategy and target market. Different customers may have varying preferences, and the design should cater to the intended audience. Ultimately, the success of an ice cream parlour relies on a combination of factors, including product quality, service, pricing, and creating a positive overall experience that resonates with customers.
Nikhita says, “Yes, definitely. The brand image starts with the logo and stationery but needs to be reflected in the interiors too. By ensuring that the branding elements are reflected in the interiors, the ice cream parlour can create a cohesive and immersive experience for its customers and can offer a sense of tough competition to other brands too. Thus, consistency in branding helps to reinforce the overall brand image and creates a sense of familiarity and trust”.
“Attention to detail in the interior design plays a significant role in achieving this goal. It means paying close attention to every aspect of the interior, including the layout, colour scheme, furniture, decor, and overall ambiance. Each element should align with the brand’s identity and evoke the desired emotions and associations. A combination of a well-designed brand identity along with attention to detail in interiors will help an ice cream parlour excel”.
To create a top niche in the market, Rajesh opines that it’s essential to strike a balance between creating an inviting space for socializing and ensuring efficient service for customers who prefer a quick treat. This will enhance the service offered by combining enticing aesthetics, comfortable seating, and a delightful and exotic menu. You can create an ice cream parlour that becomes a popular hub for sweet indulgences and after-dinner outings. By giving seating arrangements, we can also increase the per-person billing as sharing platters, big sundaes, etc. can be served. Big LED displays and some live ice cream making should be included.
“Custom-made options with lots of choices of dry fruits, candies, chocolates, syrups, etc. should always be there. The positioning of the store is of utmost importance. Should be ideally open on two sides with a lot of visibility, and if possible, near popular eating joints. “Colours and interior themes, along with graphics, play an important role, and that too should be incorporated,” says Rajesh.
Mani strongly believes that ice cream parlours have evolved into more than just take-away outlets. Nowadays, people seek an experience of relaxation and an enjoyable interactive time with their families after dinner, and they often choose ice cream parlours with high ambience and appealing interior design as their preferred destination for that quality spell.
This trend has posed a challenge for ice cream parlours to rethink and redesign their outlets in order to compete and align with the ever-growing ice cream industry. By prioritizing attractive and well-designed interiors, ice cream parlours can differentiate themselves and create a unique and memorable experience for their customers, ultimately attracting more visitors and gaining a competitive edge over their counterparts in the market.
Conclusion :
Interior designers create efficient layouts that optimize space usage, considering factors like traffic flow, furniture placement, and functionality. They use colour, materials, textures, patterns, and lighting to create visually appealing spaces. They consider the client’s preferences, brand identity, and desired ambiance to create a cohesive design concept. Interior designers prioritize comfort and well-being by incorporating ergonomic principles and considering human scale, anthropometrics, and interaction between people and their surroundings. They also play a significant role in expressing a brand’s identity and personality, influencing the mood and atmosphere of a space through lighting, colours, textures, and furniture.
They ensure spaces meet safety and accessibility standards, incorporating features like proper lighting, clear circulation paths, and accessible facilities. Interior designers are increasingly incorporating sustainable design principles, such as energy efficiency, material selection, indoor air quality, and waste reduction, to create environmentally responsible spaces.
By combining a well-designed brand identity with meticulous attention to detail in the interiors, the ice cream parlour can differentiate itself from competitors and create a memorable and unique experience for its customers. Consistency in branding across various touchpoints, including the physical space, can contribute to building a strong brand image and increasing customer loyalty.