Yu, a popular Indian consumer food brand, has launched its latest marketing campaign, “Rise & Conquer,” featuring Hardik Pandya as its ambassador. The campaign features various touchpoints designed to maximize its 360-degree impact. Yu has introduced SpiceJet planes with the brand’s logo, which will rally behind Hardik Pandya and Team India during the upcoming World Cup. SpiceJet’s cabin crew will wear Yu-branded Hardik jerseys throughout the tournament. Yu has also incorporated their logo on SpiceJet’s cabin bulkheads and skyline panels.
To ensure cricket enthusiasts remain connected, Yu will broadcast Hardik Pandya commercials across Disney+ Hotstar’s digital and connected TV platforms during the World Cup. Engaging gamification-based activations are planned across Q-com platforms. Yu has also crafted thoughtful consumer experiences, including selfie booths in offline stores and limited-edition Hardik Pandya World Cup gift boxes available exclusively through SpiceJet and Blinkit. A special contest offers fans the chance to win exclusive Hardik Pandya merchandise and the highly anticipated iPhone 15.
Hardik Pandya, managed by RISE Worldwide, expressed his enthusiasm for the campaign, stating that he is thrilled to be part of Yu’s “Rise & Conquer” campaign. Yu’s founders, Bharat Bhalla and Varun Kapur, emphasized the brand’s unique approach and the excitement of the festive season.