Haldiram’s, a prominent Indian snack brand, is gearing up for a substantial 20–25% boost in festive season sales compared to the previous year, according to statements from Avin Agarwal, the director of Haldiram’s Nagpur. Agarwal expressed confidence in the target, although he acknowledged the impact of economic challenges.
Agarwal highlighted the original expectations for a higher surge, which were dampened by unforeseen downturns. He noted a concerning trend on the ground, citing a reduction in consumer spending power leading to decreased order requirements and downtrading in certain product categories.
As part of their strategic initiatives, Haldiram’s plans are to introduce new outlets, focusing primarily on Tier 2 and Tier 3 cities. While not specifying the exact number of stores, Agarwal emphasized the brand’s commitment to expanding its reach.
Haldiram’s, known for its strong offline presence, currently derives 10% of its business through online channels. Agarwal disclosed ambitious plans to double the contribution of online channels to 20–22%, reflecting the brand’s adaptability to changing consumer preferences and market dynamics.