Moroccan agribusiness marketplace YoLa Fresh has entered into a strategic partnership with CensaNext, WayCool Foods’ technology subsidiary. This collaboration aims to leverage WayCool’s advanced technology and expertise to optimize YoLa Fresh’s supply chain, enhance operational efficiency, and reduce waste in the African fresh produce market. With the African agribusiness sector undergoing significant transformation, YoLa Fresh and WayCool view this alliance as a pivotal step towards creating Africa’s largest fresh produce supply chain. The partnership is seen as a key driver for YoLa Fresh to capitalize on the expected $1 trillion African fresh produce market by 2030.
