Farmley, the renowned healthy snacking brand, has successfully secured a substantial $6.7 million in a Pre-Series B funding round, spearheaded by BC Jindal Group and featuring participation from existing investors such as DSG Consumer Partners, Omnivore, and Alkemi Partners. The company, established in 2017, has experienced exceptional growth, surpassing the 300 crore Annual Recurring Revenue (ARR) milestone and achieving a remarkable 400% growth over the past two years. Bolstered by the popularity of its flagship products, Farmley has also achieved positive EBITDA.
The infusion of funds from this latest round will play a crucial role in the brand’s expansion, focusing on strengthening its presence across offline retail touch points and enhancing brand-building initiatives. Akash Sharma, co-founder of Farmley, expressed enthusiasm about the investment, stating, “This new round of investment brings us a step closer to our mission of becoming a household brand and contributing to a healthier world.” Sharma emphasized that the funds will be pivotal in advancing product innovation, diversifying distribution channels, and amplifying brand-building efforts.
Co-founder Abhishek Agarwal highlighted the evolving consumer preference for snacks that not only taste good but also offer nutritional value, aligning with the growing awareness of health and wellness. Agarwal stated, “This fresh infusion of funds will allow us to take our brand to new heights and reach a wider audience of snack enthusiasts.” Leveraging Farmley’s deep sourcing advantage, an in-house product development unit, a robust product-market fit playbook, and an expanding omnichannel distribution network, the company is poised to capitalize on the burgeoning demand for healthier snack options.