In an attempt to revolutionize its dairy and beverage supply chain, ITC Foods is embracing artificial intelligence (AI) technologies, according to Sanjay Singal, COO, Dairy & Beverages. Singal highlighted the incorporation of AI in ITC’s manufacturing facilities. The company utilizes tools such as visual inspection systems and real-time monitoring with feedback mechanisms to ensure top-notch product quality. This strategic move aligns with the increasing prevalence of AI across various industries.
Addressing challenges related to inflationary headwinds, Singal emphasized ITC’s consumer-centric approach, optimizing costs across the value chain to prevent imposing additional burdens on consumers. Cost-effective solutions have been implemented in both manufacturing and the supply chain to offset any inflationary impact.
Singal outlined ITC’s plans for expanding its dairy and beverage portfolio in India, citing the recent launch of a range of smoothies and fruit-based beverages with fruit chunks and seeds. The company will leverage its R&D expertise, manufacturing capabilities, and digital power to drive consumer insights and innovation.
Discussing the pivotal role of technology, especially AI, in the dairy and beverage supply chain, Singal envisions a transformative impact covering demand forecasting, manufacturing, supply chain management, market understanding, and consumer needs. ITC prioritizes superior quality, with digital technologies, including AI, playing a crucial role in monitoring and maintaining product quality.
Furthermore, Singal highlights the significance of traceability and transparency in the food category, addressing these aspects through AI-powered solutions. Blockchain technology, coupled with AI, can provide a transparent and immutable record of a product’s journey, ensuring authenticity, safety, and compliance.
In terms of sustainability, Singal mentioned ITC’s commitment, stating that sustainability 2.0 is a strategic pillar of competitiveness. The company is adopting sustainable solutions in manufacturing and production, transforming supply chain, sourcing, logistics, manufacturing, and warehousing systems into a resilient and agile next-generation connected platform.