Saffola has unveiled four enticing gourmet-style flavours in its flavoured oats range under its flagship brand, Saffola. Breaking new ground, Saffola Oats, the country’s top oats brand, now presents two sweet flavours: Nutty Chocolate and Apple ‘n’ Almonds. Additionally, it expands its savoury (Masala) oats portfolio with two new flavours: Spicy Mexicana and Cheesy Italia.
These launches align with the brand’s steadfast commitment to offering delicious yet nutritious food options. Saffola Oats has been instrumental in making oats more accessible by introducing flavours that resonate with Indian preferences in convenient formats. With these latest additions, the brand aims to cater to a broader audience and various occasions.
The sweet-flavoured variants, Nutty Chocolate and Apple ‘n’ Almonds, meet the growing demand for chocolate and fruity flavours, providing a delightful breakfast option for homemakers and working women seeking convenience throughout the day.
Saffola Masala Oats, known for its six savoury flavours, introduces two fusion flavours, Spicy Mexicana and Cheesy Italia, inspired by trending flavours in the snacking category. This culinary innovation reflects the brand’s commitment to offering diverse and convenient options that align with modern consumers’ conscious lifestyles.
With a preparation time of just three minutes and flavours transcending culinary boundaries, these four new flavours cater perfectly to health-conscious consumers, satisfying their hunger while delivering an indulgent experience.
Vaibhav Bhanchawat, Chief Operating Officer, India & Foods Business (Marico Ltd.), shares, “With the introduction of Saffola’s new Gourmet Flavours, we aim to meet the needs of modern consumers who seek healthy convenience without compromising on taste. Our commitment to offering wholesome and flavorful options remains unwavering, ensuring consumers of all ages can enjoy oats’ delights on various occasions. We invite everyone to savour the fusion of taste and nutrition in these new Saffola Oats variants, enhancing everyday moments with deliciousness.”
The four new flavours of Saffola Oats will be available on leading e-commerce and online grocery platforms like Flipkart, Amazon, Zepto, Swiggy, and Blinkit.
Since 2011, Saffola has built a reputation for trust and innovation, catering to diverse Indian taste preferences and offering “better for you” food items. Responding to the love for spicy flavours reminiscent of street food, Saffola introduced ‘Savoury Oats,’ democratizing oats as an exciting and healthy format for tasty food.