Arla Foods Ingredients has launched its latest innovation, ‘Progamer’, to cater to the evolving nutritional needs of gamers. This high-protein concept offers a ready-to-drink solution aimed at empowering e-sports enthusiasts to elevate both their health and gaming performance.
Crafted to address the demands of marathon gaming sessions, ‘Progamer’ combines energy-boosting ingredients with the revolutionary whey protein isolate Lacprodan SP-9213. Known for its clarity, refreshing taste, and rich content of essential and branched-chain amino acids, this ingredient serves as a game-changer in the realm of gaming nutrition.
Cido Silveira, Marketing & Business Development Manager for South America at Arla Foods Ingredients, emphasized the shifting landscape of gamer nutrition, stating, “There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. Progamer allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.”
With ‘Progamer,’ Arla Foods Ingredients aims to empower manufacturers to create tailored, high-protein beverages that not only fuel gamers but also align with their wellness goals. This innovative concept underscores the company’s commitment to providing cutting-edge solutions that cater to the diverse needs of modern consumers, including the rapidly growing gaming community.